Designing developer experience is a UX job with different tools, and right now it can set the tone for your whole product story. Treat the developer journey like a UX flow Developers are users with a terminal window open. They still scan, they still bounce, and they still form habits…
When Engineers Join Growth Teams
When engineers join growth teams, the roadmap stops feeling like a wish list and starts acting like a control panel. A growth squad that blends product and marketing moves faster than any weekly meeting between two separate orgs, because you can ship ideas the same day you think them. The…
Individualization at scale
Individualization at scale sounds sweet on a pitch deck. Then Black Friday hits, your push tool misses a segment, and a loyal customer named Ana gets a promo for a product she just bought. She replies with a screenshot and a skull emoji. Classic. The stack did what it was…
Individualization at Scale: Still a Mirage?
Everyone says they do one to one at scale, and the demo always looks great. The dashboard gleams, the sample segment is tight, and the copy sounds human enough to pass. Then the first live send lands, and the gaps show up like neon signs. Feeds drift, consent flags go…
From testing to learning cultures
From testing to learning cultures: perspective, decisions, and practical tradeoffs. Story led opening Last month a growth team I know ran a clean split test on the sign up flow. New copy, fewer fields, one shiny progress bar. The numbers came in flat. A small lift in click through, a…
Segmentation strategies that actually convert
Segmentation that converts is not about slicing everything. It is about picking a few cuts that move money now, then adding more only when the first ones pay for themselves. What actually works now Third party cookies are fading, Chrome is shuffling the deck, Mail Privacy Protection muddied email opens…
Personalization foundations for large sites
The night before a big promo, a retail team flips on a new set of audience rules. The goal is simple. Show repeat buyers a fast path to checkout. Nudge new visitors with social proof. Traffic surges. Pages start to feel sticky. One region loads a full hero video. Another…
Modern DAM governance models
Every team says they want more content. Then the files start multiplying and chaos answers first. Modern DAM governance models are how you keep the pace without losing the plot. Right now gen AI is pouring gasoline on asset creation. Adobe is pushing Firefly deeper into workflows, agencies are testing…
Omnichannel Is Dead, Long Live Context
Omnichannel is dead, long live context. We spent years chasing the idea that being everywhere at once would somehow fix customer experience. New channel opens, we rush. New ad format drops, we copy and paste. New social network spikes, we stretch a banner to fit. It felt busy and it…
From Repos to Knowledge Systems
Git is not only a box for code. It is a living knowledge system hiding in plain sight. That sounds grand, yet the proof is in our day to day. The week is full of code freezes, wrap up demos, and retro notes. We just watched the shuffle of AI…