Skip to content
CMO & CTO
CMO & CTO

Closing the Bridge Between Marketing and Technology, By Luis Fernandez

  • Digital Experience
    • Experience Strategy
    • Experience-Driven Commerce
    • Multi-Channel Experience
    • Personalization & Targeting
    • SEO & Performance
    • User Journey & Behavior
  • Marketing Technologies
    • Analytics & Measurement
    • Content Management Systems
    • Customer Data Platforms
    • Digital Asset Management
    • Marketing Automation
    • MarTech Stack & Strategy
    • Technology Buying & ROI
  • Software Engineering
    • Software Engineering
    • Software Architecture
    • General Software
    • Development Practices
    • Productivity & Workflow
    • Code
    • Engineering Management
    • Business of Software
    • Code
    • Digital Transformation
    • Systems Thinking
    • Technical Implementation
  • About
CMO & CTO

Closing the Bridge Between Marketing and Technology, By Luis Fernandez

Tag: web-development

Your AEM go live checklist advanced

Posted on December 28, 2018October 21, 2025 By Luis Fernandez

Your AEM go live checklist advanced: perspective, decisions, and practical tradeoffs. It is a late night in the war room. Pizza boxes on the table. Slack popping every minute. The AEM author is quiet, the publish farm looks calm, and the CDN is primed. Ads are booked and the press…

Read more

Intro to aem project archetypes

Posted on July 9, 2016 By Luis Fernandez

Problem framing If you are kicking off a fresh AEM site this month you are probably staring at a blank repo and a lot of choices. Do we start from the AEM Project Archetype or roll our own folder layout. Do we go all in with Sightly and Sling Models…

Read more

What is phonegap a practical intro

Posted on February 16, 2016 By Luis Fernandez

What is PhoneGap and when should you pick it for your next mobile app. If you write HTML CSS and JavaScript all day and want to ship to the App Store and Google Play without learning Swift or Java from scratch, this guide gives a grounded view. Real tradeoffs. Real…

Read more

Mobile is driving more traffic now

Posted on October 1, 2015 By Luis Fernandez

Mobile is driving more traffic now Your analytics just flipped. Phones are showing up first, desktops second, and the gap grows a bit more every week. The signals have been piling up for months. Google said that in several large markets there are more searches on mobile than desktop. The…

Read more

The day to day of DAM

Posted on September 18, 2015 By Luis Fernandez

Today felt like a normal DAM day which is the whole point of having one. No drama. Just moving files from chaos to use and back again without breaking the flow of work. What a normal day in DAM looks like The morning started with a small traffic jam of…

Read more

The responsive approach that scales

Posted on August 10, 2015 By Luis Fernandez

Description: The responsive approach that scales, perspective, decisions, and practical tradeoffs. Story first, pixels later Last week I sat in a room with a product lead, a designer, two engineers, and a marketer who knows their way around spreadsheets and ad tags. The brief sounded simple. Our homepage needs to…

Read more

Mobile site or responsive the editorial tradeoffs

Posted on August 3, 2015 By Luis Fernandez

Everyone is asking the same thing right now. Do we ship a separate mobile site or go all in on responsive? That question is not just for the design crew. It hits the newsroom and the business side every single day. Why this debate is loud right now Search is…

Read more

Should you run a dedicated mobile site the aem view

Posted on May 5, 2015 By Luis Fernandez

Your traffic is already mostly on phones. The surprise is not mobile itself but how quickly it is changing what we ship. So do you spin up a dedicated mobile site or go one site for every screen. Here is the AEM view from the trenches. Google just rolled out…

Read more
  • Digital Experience (94)
    • Experience Strategy (19)
    • Experience-Driven Commerce (5)
    • Multi-Channel Experience (9)
    • Personalization & Targeting (21)
    • SEO & Performance (10)
  • Marketing Technologies (92)
    • Analytics & Measurement (14)
    • Content Management Systems (45)
    • Customer Data Platforms (4)
    • Digital Asset Management (8)
    • Marketing Automation (6)
    • MarTech Stack & Strategy (10)
    • Technology Buying & ROI (3)
  • Software Engineering (310)
    • Business of Software (20)
    • Code (30)
    • Development Practices (52)
    • Digital Transformation (21)
    • Engineering Management (25)
    • General Software (82)
    • Productivity & Workflow (30)
    • Software Architecture (85)
    • Technical Implementation (23)
  • 2025 (12)
  • 2024 (8)
  • 2023 (18)
  • 2022 (13)
  • 2021 (3)
  • 2020 (8)
  • 2019 (8)
  • 2018 (23)
  • 2017 (17)
  • 2016 (40)
  • 2015 (37)
  • 2014 (25)
  • 2013 (28)
  • 2012 (24)
  • 2011 (30)
  • 2010 (42)
  • 2009 (25)
  • 2008 (13)
  • 2007 (33)
  • 2006 (26)

Ab Testing Adobe Adobe Analytics Adobe Target AEM agile-methodologies Analytics architecture-patterns CDP CMS coding-practices content-marketing Content Supply Chain Conversion Optimization Core Web Vitals customer-education Customer Data Platform Customer Experience Customer Journey DAM Data Layer Data Unification documentation DXP Individualization java Martech metrics mobile-development Mobile First Multichannel Omnichannel Personalization product-strategy project-management Responsive Design Search Engine Optimization Segmentation seo spring Targeting Tracking user-experience User Journey web-development

©2025 CMO & CTO | WordPress Theme by SuperbThemes