New year, old systems. Your modern DXP looks sleek, but it keeps bumping into that box of legacy you shoved in the closet. That box is not going away on its own, and that is fine. The goal is not to erase history. The goal is to make it pay…
Tag: user-experience
Designing for channel and journey continuity
Lina spots a sponsored post on Instagram at midnight. Limited-run sneakers. She taps. The mobile site loads, adds her size, and she is halfway through checkout when the baby monitor lights up. Thirty minutes later she is back, opens her laptop, and your site greets her like a stranger. Empty…
DXP roadmaps that actually ship
Digital experience platform roadmaps get a bad reputation. Not because the idea is wrong, but because the work rarely ships on time or ships half baked. If your stack includes a DXP like Adobe Experience Manager or Sitecore, or a mix of headless CMS, commerce, search and a customer data…
Experience fragments explained clearly
Experience fragments explained clearly. Perspective, decisions, and practical tradeoffs for teams who want reusable content that actually ships across web, app, email, and screens without drama. Story led opening I walked into a sprint review where marketing was asking a simple thing that never feels simple. We have this killer…
Your visitors want experiences give them clarity
Clarity is the experience Everyone talks about experiences. Your visitors just want clarity. People arrive from Google on their phones, with bad coffee in one hand and three other tabs waiting. Facebook is on fire for privacy. Google just started rolling out mobile first indexing. Consent prompts are about to…
Rethinking governance in dxp programs
DXP programs usually do not fail because of the stack. They fail because of how we choose. If you want better experiences, rethink governance before you buy the next module. The timing is loud. GDPR is weeks away and the Facebook privacy mess is on every feed. Brands are stitching…
From cms to experience platforms
Your CMS keeps pumping pages like a champ. Your team keeps asking for more, as if the site should behave like an app and remember every visit. That gap between what a CMS does and what people expect is the story of the year. We are moving from a world…
Responsive versus adaptive a practical view
Responsive versus adaptive has been a buzzy debate for years, and it flares up each time a redesign hits the roadmap. Phones keep growing and shrinking, tablets refuse to go away, and big screens are now everywhere. With CSS Grid shipping in modern browsers, AMP sitting in search news carousels,…
Making DAM useful for editors
Editors keep telling me the same thing. We do not want another place to babysit files. We want our stuff to show up where we write, with the right names, the right sizes, and the right rights. Perspective first, buttons later Most digital asset management tools were bought to fix…
Aem assets for teams
Creation date: 2016-03-23T00:57:49 A hallway full of filenames Late afternoon. Someone taped a printout to the office wall with a marker circle around a photo named final_final_OK_retouch.jpg. Our producer sighed and said the sentence that kicks off so many team cleanups. We need one place for all of this. This…