Segmentation that converts is not about slicing everything. It is about picking a few cuts that move money now, then adding more only when the first ones pay for themselves. What actually works now Third party cookies are fading, Chrome is shuffling the deck, Mail Privacy Protection muddied email opens…
Tag: Segmentation
Personalization versus segmentation
Personalization gets all the buzz. Segmentation gets the job done. Today I want to put both on the same table and look at what is hype, what is useful, and where to place your next dollar. We are in a weird moment for marketing teams. Apple’s App Tracking Transparency has…