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Closing the Bridge Between Marketing and Technology, By Luis Fernandez

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CMO & CTO

Closing the Bridge Between Marketing and Technology, By Luis Fernandez

Tag: Search Engine Optimization

Aem and seo content and fragments

Posted on February 24, 2019 By Luis Fernandez

AEM and SEO always end up in the same meeting. One side wants clean URLs, rich snippets, fast pages, and control of titles and descriptions. The other side wants reuse, governance, and a sane authoring story. If you are kicking off an Adobe Experience Manager rollout or tuning a current…

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Aem and seo page speed and structure

Posted on August 15, 2017 By Luis Fernandez

It is past midnight in the war room and the homepage is crawling. The dispatcher looks happy. The CDN shows a perfect hit rate. Marketing is sliding a laptop across the table and PageSpeed Insights is yelling in red. We cut a new build on Adobe Experience Manager and the…

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Aem and seo field notes

Posted on November 9, 2015 By Luis Fernandez

I have been neck deep in Adobe Experience Manager lately and keep getting the same SEO questions. These are my field notes. Short. Opinionated. Useful when you have to ship content this week. Technical choices in AEM that bend search AEM loves tidy structure. Search does too, but it is…

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