New year, old systems. Your modern DXP looks sleek, but it keeps bumping into that box of legacy you shoved in the closet. That box is not going away on its own, and that is fine. The goal is not to erase history. The goal is to make it pay…
Tag: product-strategy
Why do you buy software revenue or cost
Why do you buy software: revenue or cost. Perspective, decisions, and practical tradeoffs. You do not buy software. You buy future cash. Either more coming in or less going out. Keep that in mind while finance tightens budgets, rates go up, and every team is asked to defend each seat…
Self service is great except when it is not
Self service sounds like magic. Click a button, spin up a dashboard, ship a landing page, connect a data source, no ticket queue needed. It is the promise behind a lot of the tools we use right now. From no code builders to product analytics to data warehouses that bill…
DXP roadmaps that actually ship
Digital experience platform roadmaps get a bad reputation. Not because the idea is wrong, but because the work rarely ships on time or ships half baked. If your stack includes a DXP like Adobe Experience Manager or Sitecore, or a mix of headless CMS, commerce, search and a customer data…
Rethinking governance in dxp programs
DXP programs usually do not fail because of the stack. They fail because of how we choose. If you want better experiences, rethink governance before you buy the next module. The timing is loud. GDPR is weeks away and the Facebook privacy mess is on every feed. Brands are stitching…
From cms to experience platforms
Your CMS keeps pumping pages like a champ. Your team keeps asking for more, as if the site should behave like an app and remember every visit. That gap between what a CMS does and what people expect is the story of the year. We are moving from a world…
Lets talk about your martech stack
Let’s talk about your martech stack. Not the pretty slide with logos. The real one. The one that runs your email, tracks your traffic, feeds your sales team, and keeps your paid media honest. A stack is not a shopping list. It is a set of bets about what your…
The evolution of content platforms
Everyone is rebuilding something right now. Sites, apps, emails, the whole content setup. The label on the box keeps changing and the stakes keep climbing. From CMS to something more We started with blog engines and moved into CMS tools that publish pages. Then came stronger web content management with…