Two weeks before peak season, a retail team I was helping had one job. Stop the slide in repeat purchases and push gift bundles without spamming people. We had email, SMS, push, WhatsApp, paid social, search, site banners, and a small direct mail budget. On a rainy Thursday, the CRM…
Tag: Multichannel
Omnichannel and multichannel in practice
Everyone is debating omnichannel and multichannel like it is a theology class. Meanwhile your calendar shows an email send at 9, a Facebook flight at noon, and your store team asking for better signage. That is the gap between slides and the floor. People toss these words in meetings and…