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CMO & CTO

Closing the Bridge Between Marketing and Technology, By Luis Fernandez

Tag: Mobile First

Mobile is driving more traffic now

Posted on October 1, 2015 By Luis Fernandez

Mobile is driving more traffic now Your analytics just flipped. Phones are showing up first, desktops second, and the gap grows a bit more every week. The signals have been piling up for months. Google said that in several large markets there are more searches on mobile than desktop. The…

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Mobile site or responsive the editorial tradeoffs

Posted on August 3, 2015 By Luis Fernandez

Everyone is asking the same thing right now. Do we ship a separate mobile site or go all in on responsive? That question is not just for the design crew. It hits the newsroom and the business side every single day. Why this debate is loud right now Search is…

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Should you run a dedicated mobile site the aem view

Posted on May 5, 2015 By Luis Fernandez

Your traffic is already mostly on phones. The surprise is not mobile itself but how quickly it is changing what we ship. So do you spin up a dedicated mobile site or go one site for every screen. Here is the AEM view from the trenches. Google just rolled out…

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