From testing to learning cultures: perspective, decisions, and practical tradeoffs. Story led opening Last month a growth team I know ran a clean split test on the sign up flow. New copy, fewer fields, one shiny progress bar. The numbers came in flat. A small lift in click through, a…
Tag: metrics
Segmentation strategies that actually convert
Segmentation that converts is not about slicing everything. It is about picking a few cuts that move money now, then adding more only when the first ones pay for themselves. What actually works now Third party cookies are fading, Chrome is shuffling the deck, Mail Privacy Protection muddied email opens…
Personalization versus segmentation
Personalization gets all the buzz. Segmentation gets the job done. Today I want to put both on the same table and look at what is hype, what is useful, and where to place your next dollar. We are in a weird moment for marketing teams. Apple’s App Tracking Transparency has…
Designing good experiments
Designing good experiments is not about fancy math or dashboards with too many colors. It is about choosing a clear question, making a decision in advance, and being honest about trade offs. Everyone is spinning up AB tests right now. Product teams are chasing signups, growth crews want more clicks,…
Lets talk about your martech stack
Let’s talk about your martech stack. Not the pretty slide with logos. The real one. The one that runs your email, tracks your traffic, feeds your sales team, and keeps your paid media honest. A stack is not a shopping list. It is a set of bets about what your…
Ab testing without drama
AB testing without drama sounds like a fantasy on some teams. Product wants to ship fast. Marketing wants that win on the dashboard. Data folks keep saying the words sample size and significance while everyone checks the experiment every hour like it is a soccer match. Let’s dial it down….
Reviewing personalization platforms
Personalization tools are everywhere on product pages and pitch decks right now, and the questions land the same way every week: which one is worth the time, where do we start, and what will break first. The promise and what it really means Let’s level set. When people say personalization…