Skip to content
CMO & CTO
CMO & CTO

Closing the Bridge Between Marketing and Technology, By Luis Fernandez

  • Digital Experience
    • Experience Strategy
    • Experience-Driven Commerce
    • Multi-Channel Experience
    • Personalization & Targeting
    • SEO & Performance
    • User Journey & Behavior
  • Marketing Technologies
    • Analytics & Measurement
    • Content Management Systems
    • Customer Data Platforms
    • Digital Asset Management
    • Marketing Automation
    • MarTech Stack & Strategy
    • Technology Buying & ROI
  • Software Engineering
    • Software Engineering
    • Software Architecture
    • General Software
    • Development Practices
    • Productivity & Workflow
    • Code
    • Engineering Management
    • Business of Software
    • Code
    • Digital Transformation
    • Systems Thinking
    • Technical Implementation
  • About
CMO & CTO

Closing the Bridge Between Marketing and Technology, By Luis Fernandez

Tag: java

From DevOps to PlatformOps

Posted on February 6, 2023 By Luis Fernandez

From DevOps to PlatformOps Developers keep asking for faster shipping, while ops teams ask for safer systems; PlatformOps is the bridge that turns that push and pull into a product your company can trust. For years we treated DevOps like a toolbox and a set of playbooks, mostly about CI…

Read more

AI Pair Programming: A Friend or a Crutch?

Posted on January 25, 2023 By Luis Fernandez

Copilot finishes a function you barely started and it feels like wizardry. You feel faster, but are you getting sharper or just offloading the hard part. I have been pairing with an AI in VS Code for a stretch now, bouncing between GitHub Copilot and a chat window powered by…

Read more

Measuring What Matters in Experience

Posted on January 2, 2023 By Luis Fernandez

Clicks are up and dashboards look green, yet the experience still feels off because we keep scoring the wrong game. Page views and average session time tell a polite story, but user intent and the moment a job is done tell the real one, so start by asking why the…

Read more

Personalization Beyond the Algorithm

Posted on November 27, 2022 By Luis Fernandez

Black Friday blurred by in a stream of lookalike ads, cart timers, and push alerts that promised a deal you could not miss. The web felt loud. Every feed tried to guess what we wanted, and most of it guessed wrong. Cookie popups kept stealing the spotlight, Apple’s tracking prompts…

Read more

Edge Functions and the New Web Stack

Posted on October 14, 2022 By Luis Fernandez

The web just got closer to your users. We have been chasing speed with smarter builds, smaller bundles, and more static output, and that got us far. Then edge functions arrived, turning the CDN from a dumb cache into a smart runtime. Code runs near the visitor and shaves off…

Read more

Event-Driven Content Supply Chains

Posted on September 25, 2022 By Luis Fernandez

Content that moves on signals beats content that waits on calendars. The way we publish is changing fast, and the clue is sitting in our release logs, our webhook dashboards, and our Slack alerts. Every deploy, every product change, and every customer event is a nudge that says do something…

Read more

The Age of Composable Platforms

Posted on July 5, 2022 By Luis Fernandez

The monolith had a good run, but the center of gravity just moved to a world where we assemble our own stack like Lego. Call it composable platforms, call it pick and mix, call it common sense catching up with what we already do on side projects. The idea is…

Read more

APIs as Brand Interfaces

Posted on June 1, 2022 By Luis Fernandez

APIs are not just pipes for data anymore, they are how your brand shakes hands with people who build things. Scroll through dev Twitter tonight and you can feel it. Teams ship features that exist only through API calls, partners judge you by SDK quality, and the first hello from…

Read more

The Quiet Power of Event-Driven Architecture

Posted on May 26, 2022 By Luis Fernandez

Event driven architecture does not shout. It just sits there, quietly turning a slow request into a fast feeling experience, moving work off the main thread of your app and onto a river of events that can be processed when the system is ready. While feeds refresh, carts update, and…

Read more

Refactoring for Machine Learning Readiness

Posted on February 10, 2022 By Luis Fernandez

Machine learning needs clean, steady data, and that starts with refactoring the old stuff we already ship every day. Everyone is chasing models right now, from churn scorers to ad spend bid helpers, but the elephant in the room is the state of the data. With Apple’s privacy changes and…

Read more
  • Previous
  • 1
  • 2
  • 3
  • 4
  • …
  • 7
  • Next
  • Digital Experience (94)
    • Experience Strategy (19)
    • Experience-Driven Commerce (5)
    • Multi-Channel Experience (9)
    • Personalization & Targeting (21)
    • SEO & Performance (10)
  • Marketing Technologies (92)
    • Analytics & Measurement (14)
    • Content Management Systems (45)
    • Customer Data Platforms (4)
    • Digital Asset Management (8)
    • Marketing Automation (6)
    • MarTech Stack & Strategy (10)
    • Technology Buying & ROI (3)
  • Software Engineering (310)
    • Business of Software (20)
    • Code (30)
    • Development Practices (52)
    • Digital Transformation (21)
    • Engineering Management (25)
    • General Software (82)
    • Productivity & Workflow (30)
    • Software Architecture (85)
    • Technical Implementation (23)
  • 2025 (12)
  • 2024 (8)
  • 2023 (18)
  • 2022 (13)
  • 2021 (3)
  • 2020 (8)
  • 2019 (8)
  • 2018 (23)
  • 2017 (17)
  • 2016 (40)
  • 2015 (37)
  • 2014 (25)
  • 2013 (28)
  • 2012 (24)
  • 2011 (30)
  • 2010 (42)
  • 2009 (25)
  • 2008 (13)
  • 2007 (33)
  • 2006 (26)

Ab Testing Adobe Adobe Analytics Adobe Target AEM agile-methodologies Analytics architecture-patterns CDP CMS coding-practices content-marketing Content Supply Chain Conversion Optimization Core Web Vitals customer-education Customer Data Platform Customer Experience Customer Journey DAM Data Layer Data Unification documentation DXP Individualization java Martech metrics mobile-development Mobile First Multichannel Omnichannel Personalization product-strategy project-management Responsive Design Search Engine Optimization Segmentation seo spring Targeting Tracking user-experience User Journey web-development

©2025 CMO & CTO | WordPress Theme by SuperbThemes