Tag: Individualization

Individualization at scale sounds sweet on a pitch deck. Then Black Friday hits, your push tool misses a segment, and a loyal customer named Ana gets a promo for a product she just bought. She replies with a screenshot and a skull emoji. Classic. The stack did what it was…

Personalization strategies that scale can feel like a riddle. You have data, channels, and tools. You also have pressure to make the next campaign feel human. This week Apple rolled out that new edge to edge phone and Face ID on stage, which quietly raises the bar for what people…