Every team says they want more content. Then the files start multiplying and chaos answers first. Modern DAM governance models are how you keep the pace without losing the plot. Right now gen AI is pouring gasoline on asset creation. Adobe is pushing Firefly deeper into workflows, agencies are testing…
Tag: DAM
Content supply chain meets DAM
Content supply chain meets DAM: perspective, decisions, and practical tradeoffs. Written from the trenches of martech and content ops, while everyone is still getting used to the tidal wave of AI tools and the new normal of always on content. Creation date: 2023 07 15 00:26:07 Problem framing Teams want…
Making DAM useful for editors
Editors keep telling me the same thing. We do not want another place to babysit files. We want our stuff to show up where we write, with the right names, the right sizes, and the right rights. Perspective first, buttons later Most digital asset management tools were bought to fix…
Aem assets for teams
Creation date: 2016-03-23T00:57:49 A hallway full of filenames Late afternoon. Someone taped a printout to the office wall with a marker circle around a photo named final_final_OK_retouch.jpg. Our producer sighed and said the sentence that kicks off so many team cleanups. We need one place for all of this. This…
Renditions and workflows in aem assets
AEM Assets can feel magic until the moment a single image brings a publish queue to its knees.Renditions and workflows are the quiet gears behind that magic, so let’s talk about the choices that keep them smooth. If you are rolling out AEM for a large brand library or a…
Metadata and search in aem assets
Someone in your team typed spring hero into AEM Assets, stared at the spinning wheel, and then shouted across the floor asking who had the final banner. That was our morning. The search box felt like a rumor. We had thousands of files, an aggressive calendar, and a creative director…
The day to day of DAM
Today felt like a normal DAM day which is the whole point of having one. No drama. Just moving files from chaos to use and back again without breaking the flow of work. What a normal day in DAM looks like The morning started with a small traffic jam of…
Digital asset management that works
Everyone is drowning in files.Logos, photos, videos, decks, and that one final final brochure. We think a shared folder will save the day, then the folder grows three heads. People keep asking for the logo. Someone ships a banner with the wrong shade of blue and a client spots it…