Creative ops just found a new name in practice: the content supply chain that stitches together people, models, and machines. Most teams already feel it. Campaigns move like a factory. Brief goes in. Variants come out. What changed is the glue. Automation handles briefs, metadata tags work at creation, and…
Tag: Customer Experience
From testing to learning cultures
From testing to learning cultures: perspective, decisions, and practical tradeoffs. Story led opening Last month a growth team I know ran a clean split test on the sign up flow. New copy, fewer fields, one shiny progress bar. The numbers came in flat. A small lift in click through, a…
Opti channel done right
Two weeks before peak season, a retail team I was helping had one job. Stop the slide in repeat purchases and push gift bundles without spamming people. We had email, SMS, push, WhatsApp, paid social, search, site banners, and a small direct mail budget. On a rainy Thursday, the CRM…
Self service is great except when it is not
Self service sounds like magic. Click a button, spin up a dashboard, ship a landing page, connect a data source, no ticket queue needed. It is the promise behind a lot of the tools we use right now. From no code builders to product analytics to data warehouses that bill…
Your visitors want experiences give them clarity
Clarity is the experience Everyone talks about experiences. Your visitors just want clarity. People arrive from Google on their phones, with bad coffee in one hand and three other tabs waiting. Facebook is on fire for privacy. Google just started rolling out mobile first indexing. Consent prompts are about to…
Omnichannel and multichannel in practice
Everyone is debating omnichannel and multichannel like it is a theology class. Meanwhile your calendar shows an email send at 9, a Facebook flight at noon, and your store team asking for better signage. That is the gap between slides and the floor. People toss these words in meetings and…
Personalization is older than you think
Personalization is older than you think. Not the buzzwords, not the dashboards, but the simple act of showing the right thing to the right person at a moment that matters. We chase new tools, and there are plenty right now, from recommendation engines to remarketing to fancy email triggers. But…