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Closing the Bridge Between Marketing and Technology, By Luis Fernandez

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CMO & CTO

Closing the Bridge Between Marketing and Technology, By Luis Fernandez

Tag: customer-education

Modern DAM governance models

Posted on February 7, 2024October 21, 2025 By Luis Fernandez

Every team says they want more content. Then the files start multiplying and chaos answers first. Modern DAM governance models are how you keep the pace without losing the plot. Right now gen AI is pouring gasoline on asset creation. Adobe is pushing Firefly deeper into workflows, agencies are testing…

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Self service is great except when it is not

Posted on September 19, 2022 By Luis Fernandez

Self service sounds like magic. Click a button, spin up a dashboard, ship a landing page, connect a data source, no ticket queue needed. It is the promise behind a lot of the tools we use right now. From no code builders to product analytics to data warehouses that bill…

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Governance with aem workflows

Posted on August 26, 2016 By Luis Fernandez

Guardrails that move at the speed of content Teams are shipping content faster than ever, and brand rules often show up late to the party. AEM workflows can be the quiet grown up in the room. They add order without killing momentum. With AEM 6.2 in wide use right now,…

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Aem workflows for editors

Posted on April 17, 2016 By Luis Fernandez

AEM workflows sound like a power move for content teams, and they can be when they are shaped for editors first. In Adobe Experience Manager, the moment you connect workflows to everyday actions like review, approval, translation, and publish, you touch the heart of how editors work. The trick is…

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Renditions and workflows in aem assets

Posted on March 22, 2016 By Luis Fernandez

AEM Assets can feel magic until the moment a single image brings a publish queue to its knees.Renditions and workflows are the quiet gears behind that magic, so let’s talk about the choices that keep them smooth. If you are rolling out AEM for a large brand library or a…

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