Everyone wants large language models to connect to the old stuff without breaking the business, and that is the game this season. When people say plug an LLM into a monolith, they picture a friendly bot with superpowers, but the picture that actually ships looks more like a careful set…
Tag: Customer Data Platform
Privacy-Driven Personalization
Privacy can look like red tape until you treat it as your personalization engine. Cookies are fading, banners keep popping, and every team chat has at least one thread about consent. The punchline is simple. Privacy drives growth when you design for it. Chrome is moving the world to Privacy…
CDPs and the Art of Data Patience
Customer Data Platforms promised clarity and delivered clutter. We chased every event, every click, every pseudo profile, and now our warehouses groan while our teams ask the same simple question. Which data can we actually trust. The smarter move right now is not more, it is patience. Slow down the…
The Rise of the Developer Marketer
Somewhere between a pull request and a campaign brief, a new job slipped into focus. I keep meeting people who write SQL in the morning, tune email sequences at lunch, and ship a tiny SDK change before dinner. Call them developer marketers. Not devrel as a backstage act, not growth…
Cdp pilots without chaos
Everyone wants a CDP and budgets close soon. You want a pilot that proves value without wrecking your stack or your weekend. Customer data platforms are everywhere on expo floors and pitch decks right now. Some are pure pipes. Some store everything. Some promise a golden profile. Meanwhile Safari tightens…
From segments to people what cdp changes
From segments to people. That is the jump we are all trying to make right now. Not more audiences with names that sound like refrigerator models. Real names. Real timelines. A view that says Sofia visited twice last week, opened two emails, bought once on mobile, and is still waiting…
Customer data platforms explained for marketers
Customer data platforms explained for marketers Every team I talk to is drowning in tools and still starving for a clean view of the customer. That is what a customer data platform promises. Less guessing. More reality. In plain words, a CDP is software that collects first party data from…