People do not remember catalogs. They remember how your store made them feel. Your storefront is a feeling made clickable. That feeling decides if they buy or bounce. Experience driven commerce is not a slogan. It is the daily choice to design every step so it feels fast, clear, and…
Tag: Conversion Optimization
Designing good experiments
Designing good experiments is not about fancy math or dashboards with too many colors. It is about choosing a clear question, making a decision in advance, and being honest about trade offs. Everyone is spinning up AB tests right now. Product teams are chasing signups, growth crews want more clicks,…
Ab testing without drama
AB testing without drama sounds like a fantasy on some teams. Product wants to ship fast. Marketing wants that win on the dashboard. Data folks keep saying the words sample size and significance while everyone checks the experiment every hour like it is a soccer match. Let’s dial it down….