Story led opening The day starts with a ping. Slack lights up with a fresh request from sales. We need a one pager for a new segment by noon. Your editor pings you about a blog post that was promised last week. Social needs assets for Threads and for X…
Tag: Content Supply Chain
Content supply chain meets DAM
Content supply chain meets DAM: perspective, decisions, and practical tradeoffs. Written from the trenches of martech and content ops, while everyone is still getting used to the tidal wave of AI tools and the new normal of always on content. Creation date: 2023 07 15 00:26:07 Problem framing Teams want…
Digital asset management that works
Everyone is drowning in files.Logos, photos, videos, decks, and that one final final brochure. We think a shared folder will save the day, then the folder grows three heads. People keep asking for the logo. Someone ships a banner with the wrong shade of blue and a client spots it…