Customer Data Platforms promised clarity and delivered clutter. We chased every event, every click, every pseudo profile, and now our warehouses groan while our teams ask the same simple question. Which data can we actually trust. The smarter move right now is not more, it is patience. Slow down the…
Tag: Analytics
The Rise of the Developer Marketer
Somewhere between a pull request and a campaign brief, a new job slipped into focus. I keep meeting people who write SQL in the morning, tune email sequences at lunch, and ship a tiny SDK change before dinner. Call them developer marketers. Not devrel as a backstage act, not growth…
Cdp pilots without chaos
Everyone wants a CDP and budgets close soon. You want a pilot that proves value without wrecking your stack or your weekend. Customer data platforms are everywhere on expo floors and pitch decks right now. Some are pure pipes. Some store everything. Some promise a golden profile. Meanwhile Safari tightens…
From segments to people what cdp changes
From segments to people. That is the jump we are all trying to make right now. Not more audiences with names that sound like refrigerator models. Real names. Real timelines. A view that says Sofia visited twice last week, opened two emails, bought once on mobile, and is still waiting…
Customer data platforms explained for marketers
Customer data platforms explained for marketers Every team I talk to is drowning in tools and still starving for a clean view of the customer. That is what a customer data platform promises. Less guessing. More reality. In plain words, a CDP is software that collects first party data from…
Metadata and search in aem assets
Someone in your team typed spring hero into AEM Assets, stared at the spinning wheel, and then shouted across the floor asking who had the final banner. That was our morning. The search box felt like a rumor. We had thousands of files, an aggressive calendar, and a creative director…