Story led opening The day starts with a ping. Slack lights up with a fresh request from sales. We need a one pager for a new segment by noon. Your editor pings you about a blog post that was promised last week. Social needs assets for Threads and for X…
Tag: AEM
When you do not need something as powerful as AEM
Some teams ask for Adobe Experience Manager on day one. Most do not need it. If you are wondering when you do not need something as powerful as AEM, keep reading. AEM just shipped 6.5 with shiny features for fragments, headless delivery, and smarter asset tools. It is a serious…
Aem and seo content and fragments
AEM and SEO always end up in the same meeting. One side wants clean URLs, rich snippets, fast pages, and control of titles and descriptions. The other side wants reuse, governance, and a sane authoring story. If you are kicking off an Adobe Experience Manager rollout or tuning a current…
Your AEM go live checklist advanced
Your AEM go live checklist advanced: perspective, decisions, and practical tradeoffs. It is a late night in the war room. Pizza boxes on the table. Slack popping every minute. The AEM author is quiet, the publish farm looks calm, and the CDN is primed. Ads are booked and the press…
Experience fragments explained clearly
Experience fragments explained clearly. Perspective, decisions, and practical tradeoffs for teams who want reusable content that actually ships across web, app, email, and screens without drama. Story led opening I walked into a sprint review where marketing was asking a simple thing that never feels simple. We have this killer…
Whats new in aem content fragments
What is new in AEM Content Fragments: perspective, decisions, and practical tradeoffs. Story led opening The sprint was dragging, coffee was burnt, and our launch page was still missing app copy. Design wanted the same words on web, app, and email, with small tweaks per channel. Classic fix would be…
Handling evars cleanly in aem
Two things make AEM and Adobe Analytics sing together. A clean data story and clear rules for eVars. If you feel your reports fight you, it is usually because eVars were set in too many places with too many opinions. I keep seeing the same pattern. Teams wire eVar numbers…
Aem mobile and phonegap what worked what didnt
Everyone keeps asking the same thing. Can AEM Mobile and PhoneGap ship real apps without turning your team into a support group for build errors.Short answer. Yes, with a bunch of footnotes. I have shipped content heavy apps with Adobe Experience Manager Mobile tied to PhoneGap Cordova shells. Some parts…
Governance with aem workflows
Guardrails that move at the speed of content Teams are shipping content faster than ever, and brand rules often show up late to the party. AEM workflows can be the quiet grown up in the room. They add order without killing momentum. With AEM 6.2 in wide use right now,…
Intro to aem project archetypes
Problem framing If you are kicking off a fresh AEM site this month you are probably staring at a blank repo and a lot of choices. Do we start from the AEM Project Archetype or roll our own folder layout. Do we go all in with Sightly and Sling Models…