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CMO & CTO

Closing the Bridge Between Marketing and Technology, By Luis Fernandez

Tag: Adobe Launch

Adobe launch makes analytics setup lighter

Posted on April 15, 2016 By Luis Fernandez

Adobe made analytics setup feel lighter this month. Less copy pasting of scripts across templates. Fewer late night sprints chasing missing variables. If you have lived through s_code upgrades and plugin roulette, this change feels like a breath of fresh air. With Dynamic Tag Management maturing, the Marketing Cloud ID…

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