Two things make AEM and Adobe Analytics sing together. A clean data story and clear rules for eVars. If you feel your reports fight you, it is usually because eVars were set in too many places with too many opinions. I keep seeing the same pattern. Teams wire eVar numbers…
Tag: Adobe Analytics
Adobe launch makes analytics setup lighter
Adobe made analytics setup feel lighter this month. Less copy pasting of scripts across templates. Fewer late night sprints chasing missing variables. If you have lived through s_code upgrades and plugin roulette, this change feels like a breath of fresh air. With Dynamic Tag Management maturing, the Marketing Cloud ID…