Skip to content
CMO & CTO
CMO & CTO

Closing the Bridge Between Marketing and Technology, By Luis Fernandez

  • Digital Experience
    • Experience Strategy
    • Experience-Driven Commerce
    • Multi-Channel Experience
    • Personalization & Targeting
    • SEO & Performance
    • User Journey & Behavior
  • Marketing Technologies
    • Analytics & Measurement
    • Content Management Systems
    • Customer Data Platforms
    • Digital Asset Management
    • Marketing Automation
    • MarTech Stack & Strategy
    • Technology Buying & ROI
  • Software Engineering
    • Software Engineering
    • Software Architecture
    • General Software
    • Development Practices
    • Productivity & Workflow
    • Code
    • Engineering Management
    • Business of Software
    • Code
    • Digital Transformation
    • Systems Thinking
    • Technical Implementation
  • About
CMO & CTO

Closing the Bridge Between Marketing and Technology, By Luis Fernandez

JSF Validation in Practice: Friendly Errors

Posted on August 1, 2010 By Luis Fernandez

Why do our forms still feel like they are scolding us, and what would it take for JSF validation to sound like a friendly teammate instead of a compiler error? Most of us ship forms that catch mistakes, yet too many apps answer with vague red text and a full…

Read more

Securing WebStart Deployments: Signing and Sandboxing

Posted on July 27, 2010 By Luis Fernandez

Filed from a late night desk with too much coffee. Oracle badges are new at JavaOne, plugin popups are still a thing, and Web Start is how we ship desktop muscle without MSI drama. Dialogue Dev: Our Java Web Start app needs to save files, talk to a REST endpoint,…

Read more

Access Control in JCR Repositories

Posted on July 17, 2010 By Luis Fernandez

Dev: So we can share everything in the content repo and trust the app to hide stuff, right? Me: That is how you wake up on call at three in the morning. Put the locks in the repository. Let the app ride on top. Admin: Which locks? LDAP knows groups….

Read more

Funnels that Teach, Not Punish

Posted on July 10, 2010 By Luis Fernandez

Everyone is talking about funnels again. Google rolled out the faster Caffeine index, Facebook buttons are everywhere, and a lot of teams I meet want one chart to rule growth. We pour over step charts in Google Analytics, flag a scary drop at step three, then call it a day….

Read more

WSDL and Contracts: Communicating with Care

Posted on July 8, 2010 By Luis Fernandez

WSDL and Contracts: Communicating with Care. SOAP is not flashy, but it runs a big chunk of serious traffic. While the REST debate keeps heating up, teams keep shipping SOAP endpoints on .NET with WCF, on Java with JAX WS, Axis2, and CXF, and behind appliances that love XML. I…

Read more

Facelets and Templating: Cleaner JSF Views

Posted on July 6, 2010 By Luis Fernandez

\n \n\n A teammate pinged me close to midnight after wrestling with a messy JSF view. It was a JSP with scriptlets hiding in the corner and the header copied across six pages. We moved it to Facelets with a simple template, and the whole thing calmed down. No magic….

Read more

Page Mounting and URLs in Wicket

Posted on June 22, 2010 By Luis Fernandez

Clean URLs are not a luxury. They help search engines, make logs readable, and keep links friendly in emails and chats. In Wicket the default URLs can get wordy with those wicket bits. Time to take control with page mounting. Google rolled out Caffeine and is crawling faster than my…

Read more

Attribution without Illusions

Posted on June 7, 2010 By Luis Fernandez

\n Attribution without Illusions: analytics from a practitioner�s perspective with lessons that do not age. \n\n\n\n The room was warm and the whiteboard already packed with arrows. Someone had written EMAIL WINS in giant letters. We had a spike in sales after the newsletter, so the story wrote itself. The…

Read more

Integrating AEM with Commerce Platforms

Posted on May 27, 2010 By Luis Fernandez

Integrating AEM with Commerce Platforms: AEM CQ from a practitioner perspective with lessons that hold up over time. Dialogue Dev: Can CQ5 talk to Magento or ATG without turning checkout into a science project? Me: Yes. Let CQ handle content, layout, and campaigns, while the commerce engine owns pricing, cart,…

Read more

Tomcat in Production: Connectors and Threads

Posted on May 25, 2010 By Luis Fernandez

Tomcat in Production stops being about new features the moment real users hit it. It becomes about threads, queues, and the connector you pick. Right now everyone is juggling Apache httpd in front, mod jk or mod proxy, a mix of static files, REST calls, and session heavy apps. Oracle…

Read more
  • Previous
  • 1
  • …
  • 31
  • 32
  • 33
  • …
  • 44
  • Next
  • Digital Experience (94)
    • Experience Strategy (19)
    • Experience-Driven Commerce (5)
    • Multi-Channel Experience (9)
    • Personalization & Targeting (21)
    • SEO & Performance (10)
  • Marketing Technologies (92)
    • Analytics & Measurement (14)
    • Content Management Systems (45)
    • Customer Data Platforms (4)
    • Digital Asset Management (8)
    • Marketing Automation (6)
    • MarTech Stack & Strategy (10)
    • Technology Buying & ROI (3)
  • Software Engineering (310)
    • Business of Software (20)
    • Code (30)
    • Development Practices (52)
    • Digital Transformation (21)
    • Engineering Management (25)
    • General Software (82)
    • Productivity & Workflow (30)
    • Software Architecture (85)
    • Technical Implementation (23)
  • 2025 (12)
  • 2024 (8)
  • 2023 (18)
  • 2022 (13)
  • 2021 (3)
  • 2020 (8)
  • 2019 (8)
  • 2018 (23)
  • 2017 (17)
  • 2016 (40)
  • 2015 (37)
  • 2014 (25)
  • 2013 (28)
  • 2012 (24)
  • 2011 (30)
  • 2010 (42)
  • 2009 (25)
  • 2008 (13)
  • 2007 (33)
  • 2006 (26)

Ab Testing Adobe Adobe Analytics Adobe Target AEM agile-methodologies Analytics architecture-patterns CDP CMS coding-practices content-marketing Content Supply Chain Conversion Optimization Core Web Vitals customer-education Customer Data Platform Customer Experience Customer Journey DAM Data Layer Data Unification documentation DXP Individualization java Martech metrics mobile-development Mobile First Multichannel Omnichannel Personalization product-strategy project-management Responsive Design Search Engine Optimization Segmentation seo spring Targeting Tracking user-experience User Journey web-development

©2025 CMO & CTO | WordPress Theme by SuperbThemes