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Closing the Bridge Between Marketing and Technology, By Luis Fernandez

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CMO & CTO

Closing the Bridge Between Marketing and Technology, By Luis Fernandez

Digital asset management that works

Posted on October 17, 2014 By Luis Fernandez

Everyone is drowning in files.Logos, photos, videos, decks, and that one final final brochure. We think a shared folder will save the day, then the folder grows three heads. People keep asking for the logo. Someone ships a banner with the wrong shade of blue and a client spots it…

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JavaScript Beyond the Browser: Small Services

Posted on September 21, 2014 By Luis Fernandez

JavaScript is not only a browser thing anymore. With Node.js on the server, cheap VPS boxes, and npm bursting with modules, teams are starting to carve products into small services that speak JSON and stay out of each others way. You keep the parts tiny, deploy them fast, and let…

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Dockerfiles that Age Well

Posted on September 19, 2014 By Luis Fernandez

Dockerfiles that Age Well. Containers from a practitioner’s perspective with timeless lessons for Dockerfile best practices, smaller Docker images, and reliable production containers. I was on a late Friday, coffee cooling on the desk, staring at a build that worked on my laptop and exploded on a tiny VPS. The…

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Scaling Jackrabbit: Clustering Basics

Posted on August 6, 2014 By Luis Fernandez

When your content repo starts panting in production, Apache Jackrabbit usually gets blamed first. In truth, scaling Jackrabbit is less about magic flags and more about a few non negotiable basics. Clustering gets you headroom, but only if the pieces are in the right places. Before we jump in, context…

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Lazy Loading Explained: Performance without Surprises

Posted on July 13, 2014 By Luis Fernandez

Lazy loading sounds like free speed until it bites you in production. Let’s walk through Hibernate lazy loading so your pages feel fast without waking up a surprise army of queries. Everyone is chasing snappy pages this week. My feed is full of folks playing with Java 8 and new…

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and the Shape of the Frontend

Posted on June 16, 2014 By Luis Fernandez

We did not wake up one morning and find the web changed. We just shipped one more script tag, then another, and one day the browser was our app runtime. notes from my repo 2012 and the Shape of the Frontend: a ground level story of the rise of JavaScript,…

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Spring Boot Quick Starts: Convention without Regret

Posted on May 23, 2014 By Luis Fernandez

Spring Boot just went GA and it feels like a breath of fresh air. If you have ever spent a morning wiring servlets, a lunch break fighting XML, and an afternoon chasing one missing component scan, you know the feeling. Today we can spin apps that start fast, ship as…

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Java Arrives: Lambdas for the Rest of Us

Posted on May 16, 2014 By Luis Fernandez

I was staring at a class with four nested anonymous listeners and a for loop inside a for loop. Coffee went cold while I tried to explain to a teammate why the code worked and why it still felt wrong. Then Java 8 dropped. We rebuilt that same logic with…

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Scaffolding Done Right: Start Fast, Keep Clean

Posted on April 18, 2014 By Luis Fernandez

Ship today. Regret nothing tomorrow. That is the point of scaffolding when you do it right. Friday night, greenfield, caffeine It is late on a Friday and your inbox is a graveyard. You crack open a fresh repo and type yo angular. Yeoman throws a party of files into your…

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Java 8 Lambdas Explained

Posted on April 15, 2014 By Luis Fernandez

Lambdas just landed in Java 8 and they already make my code feel lighter and way easier to read. Oracle shipped Java 8 a few weeks ago and the headline feature is lambda expressions. If you have been living inside anonymous inner classes for callbacks, sorting, or listeners, this is…

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