Signals not guesses the right kind of targeting The coffee was already cold when we realized we were aiming at shadows. A small ecommerce team, two laptops, a whiteboard covered in buyer personas that felt like we cribbed them from a brochure. We had spent real money on broad interests…
Java 9 Modules: Finally Some Structure
Java 9 modules land with a simple promise: real fences for our code. If you have shipped large Java apps, you know the drill. The classpath is a mystery box, private stuff leaks out, and a tiny bump in a jar can wake the pager. Project Jigsaw has been years…
Agile in Real Teams : What Actually Works
You want Agile results without the buzzword bingo. Here is what actually works in real teams shipping real products. First make the work small and the team stable. A clear product owner with decision power beats a crowd of reviewers every time. Keep one shared backlog, sort it by outcomes,…
Whats new in aem content fragments
What is new in AEM Content Fragments: perspective, decisions, and practical tradeoffs. Story led opening The sprint was dragging, coffee was burnt, and our launch page was still missing app copy. Design wanted the same words on web, app, and email, with small tweaks per channel. Classic fix would be…
Dependency Injection Without Frameworks
Dependency Injection Without Frameworks sounds like a dare, but it is really about writing code that reads like plain English and runs like a quiet engine. Every week I see someone reach for a giant container just to pass a couple of collaborators into a constructor. I get it. Angular…
From segments to people what cdp changes
From segments to people. That is the jump we are all trying to make right now. Not more audiences with names that sound like refrigerator models. Real names. Real timelines. A view that says Sofia visited twice last week, opened two emails, bought once on mobile, and is still waiting…
Handling evars cleanly in aem
Two things make AEM and Adobe Analytics sing together. A clean data story and clear rules for eVars. If you feel your reports fight you, it is usually because eVars were set in too many places with too many opinions. I keep seeing the same pattern. Teams wire eVar numbers…
Project Jigsaw and Modularity
Project Jigsaw is finally knocking on the door and everyone who writes Java is about to learn a new word: modules. For years the classpath has been our bag of tricks and pain. You dump jars in there and pray conflicts do not explode at runtime. It works until it…
Why Containers Matter for Teams
You want faster releases without roulette nights.Containers will not fix your culture by magic, but they give teams a shared box of repeatable tricks that cuts the mystery from shipping. From a practitioner seat, the reason containers matter is simple. they let the team define the app once and run…
What Cloud Really Changes: Paying for Possibility
What cloud really changes is not just where your servers live. It is how you think about bets, timing, and risk. If you work with cloud computing, build with serverless architecture, or run microservices on AWS, Azure, or Google Cloud, this is about the shift you feel but cannot always…