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Closing the Bridge Between Marketing and Technology, By Luis Fernandez

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CMO & CTO

Closing the Bridge Between Marketing and Technology, By Luis Fernandez

Category: Technical Implementation

Platform-specific development and implementation patterns. Deep technical coverage of AEM, Docker environments, Edge Delivery Services, and enterprise platform development.

Governance with aem workflows

Posted on August 26, 2016 By Luis Fernandez

Guardrails that move at the speed of content Teams are shipping content faster than ever, and brand rules often show up late to the party. AEM workflows can be the quiet grown up in the room. They add order without killing momentum. With AEM 6.2 in wide use right now,…

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Designing aem workflows that scale

Posted on May 16, 2016 By Luis Fernandez

Creation date: 2016 05 16 Story led opening Friday night at a media company. Editors are bulk dropping a new season of trailers into DAM. The DAM Update Asset model wakes up, the queue grows, and your author goes from smooth to syrup. Thumbnails crawl in. Someone tries to publish…

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Content Models that Scale in AEM

Posted on May 4, 2016 By Luis Fernandez

Is your AEM content model ready for five new sites, ten languages, and a redesign by the next quarter? Do your authors fight the tool when moving a component from a product page into a blog article? Are your queries slow the moment you add real content and not just…

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Aem workflows for editors

Posted on April 17, 2016 By Luis Fernandez

AEM workflows sound like a power move for content teams, and they can be when they are shaped for editors first. In Adobe Experience Manager, the moment you connect workflows to everyday actions like review, approval, translation, and publish, you touch the heart of how editors work. The trick is…

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Picking a Java JCR CMS: Criteria that Matter

Posted on February 20, 2016 By Luis Fernandez

Which Java JCR CMS should you pick when you need real content reuse and sane authoring at scale. Is AEM worth the spend or does Magnolia or Hippo get you there with less fuss. Do you need Jahia for the DX story or are you fine with a lean stack…

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Understanding JCR: Content as a Tree

Posted on October 23, 2015 By Luis Fernandez

Understanding JCR: Content as a Tree. If you build on Adobe Experience Manager, Jackrabbit, or Oak, you have already met this idea even if you did not name it. We are used to tables and foreign keys or to folders and files. Then you open a repository browser and see…

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Multisite Management in AEM: Structure before Scale

Posted on July 24, 2015 By Luis Fernandez

Multisite Management in AEM sounds fancy until a rollout splashes across twenty locales and breaks three markets before lunch. With AEM 6.1 fresh on our servers and Touch UI getting real use, the temptation is to stamp out sites first and sort out the tree later. That path is fast…

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Customizing Alfresco Workflows: Practical Notes

Posted on June 24, 2015 By Luis Fernandez

I still remember the Friday when a simple approval stalled right before a product launch. Everyone blamed the server. The real issue was a missing property in the workflow model that the task form expected. One tiny mismatch and the whole queue froze. That night taught me this: Alfresco workflows…

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Target and AEM: Personalization that Behaves

Posted on June 24, 2015 By Luis Fernandez

Target and AEM: Personalization that Behaves. AEM CQ from a practitioner’s perspective with timeless lessons. Real talk on Adobe Target with AEM, what works, what bites, and how to keep your pages calm while they adapt to each visitor. Dialogue: the marketer, the developer, and the page that keeps flickering…

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Modeling Content Types for JCR

Posted on April 2, 2015 By Luis Fernandez

What makes a good content type in JCR? Not the fanciest diagram. Not the biggest list of fields. The best models start with the questions your authors and apps need to answer. If you are on Apache Jackrabbit or AEM or Magnolia or Hippo CMS, the gear is ready. The…

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