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Closing the Bridge Between Marketing and Technology, By Luis Fernandez

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CMO & CTO

Closing the Bridge Between Marketing and Technology, By Luis Fernandez

Category: General Software

Industry trends, platform evaluations, migration strategies, and systems thinking. The broader context of software development and technology choices.

What is phonegap a practical intro

Posted on February 16, 2016 By Luis Fernandez

What is PhoneGap and when should you pick it for your next mobile app. If you write HTML CSS and JavaScript all day and want to ship to the App Store and Google Play without learning Swift or Java from scratch, this guide gives a grounded view. Real tradeoffs. Real…

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Static Analysis that Pays for Itself

Posted on July 11, 2015 By Luis Fernandez

Static Analysis that Pays for Itself What if the next bug you prevent saves your sprint before it even starts? That is the bet behind static analysis. Not the buzzword kind. The practical kind that runs in your editor or on your build and points at mistakes you can fix…

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Privacy, Consent, and First-Party Data with Unomi

Posted on June 21, 2015 By Luis Fernandez

What does privacy look like when your site wants to remember people but your visitors just saw Apple talk about content blockers at WWDC and every EU site flashes a consent banner the second you land on it. Is there a way to keep personalization alive without sneaking around behind…

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Optional in Practice: Null-Safety without Drama

Posted on June 6, 2015October 17, 2025 By Luis Fernandez

Why are we still tripping on null? Null pointer is still the top crash in production logs. We have better servers, fancier build tools, and yet a tiny ghost sneaks in and flips the table. Java 8 gave us Optional. Not as a silver bullet. As a seatbelt. The point…

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Flaky Tests: Diagnosing and Fixing

Posted on June 5, 2015 By Luis Fernandez

Flaky tests have a way of showing up right when coffee runs out. Picture this. It is late, the pull request is merged, Jenkins goes green, and the team chat posts the celebratory emoji. Ten minutes later the same build turns red on a re run with no code change….

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Bundles, Lifecycles, and Services with Felix

Posted on May 13, 2015 By Luis Fernandez

Bundles, lifecycles, and the very practical side of Felix What problem does Apache Felix actually solve? If everyone is talking about containers and tiny services, where does OSGi sit? What is a bundle, how does the bundle lifecycle behave, and why should you care about the service registry? If you…

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IAM Basics that Prevent Nightmares

Posted on January 12, 2015 By Luis Fernandez

Every week I hear a fresh story about an AWS key leak that turned into an all nighter. The pattern is boring by now. Static keys on a laptop. An old repo on GitHub. A forgotten user with full power. Here is the short version from the trenches. Do the…

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Hypermedia Debates and Pragmatic Compromises

Posted on November 27, 2014 By Luis Fernandez

I was sipping a lukewarm cortado after a late meetup when the debate started again. One side pulled up GitHub docs and said that links in responses are plenty. The other side waved a printout of Fielding and asked for full hypermedia controls. A third person just wanted their iOS…

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Jahia Lessons: Integrating Apps and Content

Posted on November 2, 2014 By Luis Fernandez

Story first: a site that wanted both app speed and editorial control Last week I sat with a content team that edits news at a pace that would make a sports desk blush. They needed a Java CMS that lets them drop small apps into pages without begging developers each…

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JavaScript Beyond the Browser: Small Services

Posted on September 21, 2014 By Luis Fernandez

JavaScript is not only a browser thing anymore. With Node.js on the server, cheap VPS boxes, and npm bursting with modules, teams are starting to carve products into small services that speak JSON and stay out of each others way. You keep the parts tiny, deploy them fast, and let…

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