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Closing the Bridge Between Marketing and Technology, By Luis Fernandez

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CMO & CTO

Closing the Bridge Between Marketing and Technology, By Luis Fernandez

Category: Engineering Management

Leading engineering teams and managing technical projects. Team dynamics, collaboration, code review, and the human side of software development.

The business of software: Solve Problems People Will Pay For

Posted on April 13, 2007 By Luis Fernandez

Software as a business is not a theory class. It is a kitchen with hot pans, late invoices and release builds that go out five minutes before dinner. This is part five of the series, written after another day of bug reports, support emails and a small win that keeps…

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Dependency Management that Doesn’t Bite

Posted on March 21, 2007 By Luis Fernandez

Why do jar dependencies keep biting the hand that feeds them? If you build Java apps for a living, you have met the broken classpath at 6 pm on a Friday. You drop a jar in a lib folder, Ant compiles, the app starts, then boom at runtime a missing…

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Transaction Management with Spring: Simplicity with Sharp Edges

Posted on March 5, 2007 By Luis Fernandez

“Spring makes transactions feel like a checkbox. They are not.” Transaction Management with Spring looks easy on the surface. Write your service, add a neat annotation or a small config snippet, and boom, atomic work. If you are moving from heavy EJB days to Spring 2, it feels like swapping…

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OpenCMS for real-world teams: Editorial Workflow Lessons

Posted on February 13, 2007October 17, 2025 By Luis Fernandez

Do your editors still email Word files around and hope nobody overwrites them? Are you brave enough to hit the publish button at 6 pm after a long day of fixes? If your site runs on OpenCMS and your team is larger than five people, you probably feel the friction…

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Code Generators for real-world teams: Where They Shine

Posted on September 10, 2006 By Luis Fernandez

Code Generators in the Enterprise: Where They Shine. RAD Codegen from a practitioner’s perspective with timeless lessons. Dialogue PM: We need the customer portal stood up fast. The board wants a demo next week. Lead dev: We can either hand write data access, DTOs, services and the same five patterns…

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