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Closing the Bridge Between Marketing and Technology, By Luis Fernandez

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CMO & CTO

Closing the Bridge Between Marketing and Technology, By Luis Fernandez

Category: Engineering Management

Leading engineering teams and managing technical projects. Team dynamics, collaboration, code review, and the human side of software development.

AEM Workflows for Real Editorial Teams

Posted on September 17, 2013 By Luis Fernandez

AEM workflows are sold as the safety net for content. In real newsrooms and brand teams, they can also be the bottleneck. The trick is turning the out of the box models into something editors actually use when the clock is ticking. Today’s piece is about Adobe CQ5 slash AEM…

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RDS for Teams without a DBA

Posted on March 4, 2013 By Luis Fernandez

RDS for Teams without a DBA sounds like a sales pitch. It is not. It is a field note. Right now a lot of small teams are spinning up EC2, pushing code, and then staring at a MySQL prompt at 3am when something strange happens. If that sounds familiar, this…

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JBoss for real-world teams: Practical Setup

Posted on December 19, 2012 By Luis Fernandez

“Good servers do not save bad habits. JBoss just makes it easier to see which habits to fix.” Why JBoss clicks for product teams The last few months I have been helping teams move to JBoss AS 7 and EAP 6. The draw is simple. Fast startup. Clean modules. A…

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Jenkins Pipelines for Real Teams

Posted on October 27, 2012 By Luis Fernandez

You ship when your pipeline says so. Jenkins is where that decision gets made, every single commit, without excuses.Real teams treat the pipeline like a product, not a side script that someone keeps under their desk. When people say Jenkins pipeline right now they usually mean a string of freestyle…

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Querying Graphs: Cypher Patterns for Product Teams

Posted on February 19, 2012 By Luis Fernandez

“When everything looks like a table, you write joins. When everything looks like a graph, you write stories.” Someone who shipped features on a Friday night Cypher is making the rounds in meetups and repo readme files, and if your team is poking at Neo4j this weekend, you are not…

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Software Engineering : People, Process, Code

Posted on February 12, 2012 By Luis Fernandez

Timeless Software Engineering Lesson 6. This one is about the old triangle that never gets old. People, Process, Code. In that order. We ship features, fix bugs, and buy pizza, but the long game is built on those three words. Where do we start? Start with people. The smartest process…

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SonarQube for real-world teams

Posted on May 16, 2011 By Luis Fernandez

Static analysis is having a moment. Teams are moving to Jenkins after the Hudson split, Maven 3 is finally stable enough for daily work, and every second meeting brings up questions about coverage, complexity, and that vague thing we call code health. We all want fewer outages, fewer late night…

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Spring for real-world teams: Dependency Injection that Scales

Posted on March 24, 2010 By Luis Fernandez

“Dependency Injection is not a fad. It is a long breath for teams that want code they can reason about on a Wednesday at 3 a.m.” Spring just keeps showing up in the places that matter. VMware owns SpringSource now, Oracle wrapped up the Sun deal, and everyone is watching…

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Spring MVC in Practice: Clear Boundaries for Teams

Posted on August 13, 2008 By Luis Fernandez

\n We were pushing a release after midnight, the kind that makes pizza feel like a requirement and not a snack. Tomcat sat there staring at us, almost smug. The bug we were chasing lived in the no mans land between what the browser sent and what our service layer…

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JSF for real-world teams: Component Power with Caveats

Posted on July 12, 2008October 17, 2025 By Luis Fernandez

\n \n\n\n\n �JSF is like a power drill. It makes holes fast, but it will also make a hole in your desk if you let it.� \n\n\n\n Why teams keep picking JSF \n\n\n\n When folks ask me why JavaServer Faces keeps showing up on enterprise project plans, the answer is…

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