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Closing the Bridge Between Marketing and Technology, By Luis Fernandez

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CMO & CTO

Closing the Bridge Between Marketing and Technology, By Luis Fernandez

Category: Engineering Management

Leading engineering teams and managing technical projects. Team dynamics, collaboration, code review, and the human side of software development.

Agile lessons for modern teams

Posted on February 9, 2018 By Luis Fernandez

Scrum boards are everywhere, yet many teams still feel slow.Maybe the real win is not more process, but better perspective. Agile lessons for modern teams: perspective, decisions, and practical tradeoffs. Slack is open all day, standups are on the calendar, and the backlog keeps growing. Trello cards move, Jira burns…

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The business of software: Make Something People Pay For and Keep Them Around

Posted on August 16, 2017 By Luis Fernandez

Software as a business is not a deck or a dream board. It is a bunch of messy pull requests, support tickets at odd hours, and a balance between product gut and numbers that refuse to be ignored. Right now the conversation in dev land is heated about React licensing,…

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Agile in Real Teams : What Actually Works

Posted on May 5, 2017 By Luis Fernandez

You want Agile results without the buzzword bingo. Here is what actually works in real teams shipping real products. First make the work small and the team stable. A clear product owner with decision power beats a crowd of reviewers every time. Keep one shared backlog, sort it by outcomes,…

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Why Containers Matter for Teams

Posted on January 14, 2017 By Luis Fernandez

You want faster releases without roulette nights.Containers will not fix your culture by magic, but they give teams a shared box of repeatable tricks that cuts the mystery from shipping. From a practitioner seat, the reason containers matter is simple. they let the team define the app once and run…

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Multisite Management in AEM: Structure before Scale

Posted on July 24, 2015 By Luis Fernandez

Multisite Management in AEM sounds fancy until a rollout splashes across twenty locales and breaks three markets before lunch. With AEM 6.1 fresh on our servers and Touch UI getting real use, the temptation is to stamp out sites first and sort out the tree later. That path is fast…

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Bringing Omniture Data to the Team Room

Posted on July 15, 2015 By Luis Fernandez

Every team room I visit has screens with burndown charts, Git commits, and a wall with sticky notes that always fall off after lunch. The one thing that rarely makes it to that wall is the voice of the customer in numbers. I mean the actual click paths, search terms,…

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Agile that treats people well

Posted on February 26, 2015 By Luis Fernandez

Agile can feel like real help or like a fast treadmill. The difference is how we treat people. Let’s talk about Agile that treats people well, where the team is not fuel for a burn chart but the reason the product gets better every week. Most teams I meet are…

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JVM Languages for real-world teams: Procurement Meets Pragmatism

Posted on February 4, 2015 By Luis Fernandez

The coffee was already cold when the email hit the room. Procurement wanted answers by Friday. We had a greenfield project waiting and our Java shop was itching to try something fresh on the JVM. Scala was whispering promises from conference talks. Groovy was friends with our build. A few…

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XWiki for Teams: Documentation that Breathes

Posted on March 3, 2014 By Luis Fernandez

XWiki for teams that want documentation that breathes Your team has docs in Google Drive, a few Word files stuffed in email, and a dusty old wiki that nobody trusts. People ask the same questions every sprint. New hires ping the lead for the same setup steps. You try to…

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Analytics for Product Teams: Questions before Dashboards

Posted on January 27, 2014 By Luis Fernandez

Dashboards are sugar. They taste good at standup and give you a rush in front of the team. Then the crash hits and the questions return. If you build products, the win is not a pretty chart. The win is knowing which question matters right now and making the screen…

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