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Closing the Bridge Between Marketing and Technology, By Luis Fernandez

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CMO & CTO

Closing the Bridge Between Marketing and Technology, By Luis Fernandez

Category: Digital Transformation

Modernizing legacy systems, cloud migrations, and organizational change. Strategies for transforming technology and processes in the digital age.

Costs, Budgets, and Surprises: Cloud FinOps

Posted on December 22, 2018 By Luis Fernandez

Cloud is fun until the bill lands. The month ends, a budget alert pings Slack, and suddenly that neat side project or that new microservice looks like a line item with teeth. I have been there. This week after re Invent, with everyone still buzzing about new toys, it feels…

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Designing for Failure in the Cloud

Posted on June 7, 2018 By Luis Fernandez

“Everything fails. Your job is to decide how your users will experience it.” an SRE I trust Last night on call and the quiet hero of timeouts It is late. Pager buzz. Coffee number three. A service in us east is flapping. Requests go out, nothing comes back, threads pile…

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What Cloud Really Changes: Paying for Possibility

Posted on January 6, 2017 By Luis Fernandez

What cloud really changes is not just where your servers live. It is how you think about bets, timing, and risk. If you work with cloud computing, build with serverless architecture, or run microservices on AWS, Azure, or Google Cloud, this is about the shift you feel but cannot always…

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Adobe managed services for aem arrives

Posted on March 17, 2016 By Luis Fernandez

Adobe Managed Services for AEM just landed in the real world, and my phone buzzed right as we were rolling back a cranky publish node. Midnight coffee, tired eyes, and a dispatcher cache that refused to behave. Our ops lead looked at me and said, what if someone else owned…

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CloudFront for Static Assets: Speed on a Budget

Posted on October 17, 2015 By Luis Fernandez

Static assets run the show. Your page feels fast or slow because of images, fonts, and bundles. If you are shipping on a budget, Amazon CloudFront gives you global speed without fancy contracts or a huge bill. What goes behind CloudFront? Start with the easy wins. Put your images, CSS,…

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Dockerfiles that Age Well

Posted on September 19, 2014 By Luis Fernandez

Dockerfiles that Age Well. Containers from a practitioner’s perspective with timeless lessons for Dockerfile best practices, smaller Docker images, and reliable production containers. I was on a late Friday, coffee cooling on the desk, staring at a build that worked on my laptop and exploded on a tiny VPS. The…

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Writing Tests First on Legacy Systems

Posted on April 13, 2014 By Luis Fernandez

Last week the internet learned a hard lesson with Heartbleed. Teams scrambled to patch and redeploy while everyone refreshed status pages. It was a reminder that our code is not a museum. It is alive, and it bites when touched without a net. That is why I keep coming back…

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Networking in the Cloud: Latency as a Feature

Posted on February 20, 2013 By Luis Fernandez

We moved our apps to the cloud for elastic compute and forgot that the wire is not free. Today the network is product territory and latency is a knob you can design with. Compute keeps getting cheaper and closer to on demand, but the real story is between the servers,…

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Migrating Ant to Maven: A Practical Path

Posted on August 7, 2011 By Luis Fernandez

\n I remember a Friday night release where our Ant build ran fine on my laptop and blew up on the build server. A jar crept into lib/ locally and never made it to source control. We shipped late, and someone swore the build fairy was cursed. That was the…

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Graceful Degradation for Legacy Browsers

Posted on January 9, 2011 By Luis Fernandez

Graceful degradation is back on my mind tonight. Everyone is shipping shiny AJAX features, yet support tickets still come from people stuck on legacy browsers. If you build for the top of the market only, you will pay for it with every deploy. So let us talk about building cool…

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