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Closing the Bridge Between Marketing and Technology, By Luis Fernandez

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CMO & CTO

Closing the Bridge Between Marketing and Technology, By Luis Fernandez

Category: Technology Buying & ROI

Making smart technology investments. Revenue vs. cost drivers, platform evaluation frameworks, TCO analysis, and buying decisions that solve real problems.

Why do you buy software revenue or cost

Posted on December 12, 2022 By Luis Fernandez

Why do you buy software: revenue or cost. Perspective, decisions, and practical tradeoffs. You do not buy software. You buy future cash. Either more coming in or less going out. Keep that in mind while finance tightens budgets, rates go up, and every team is asked to defend each seat…

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When you do not need something as powerful as AEM

Posted on May 2, 2019October 21, 2025 By Luis Fernandez

Some teams ask for Adobe Experience Manager on day one. Most do not need it. If you are wondering when you do not need something as powerful as AEM, keep reading. AEM just shipped 6.5 with shiny features for fragments, headless delivery, and smarter asset tools. It is a serious…

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Vendor Lock-in: Accept, Avoid, or Embrace

Posted on October 3, 2017 By Luis Fernandez

“Every shortcut has a toll. The only question is when you pay it.” someone who shipped on Friday night Vendor lock in: Accept, Avoid, or Embrace. Cloud from a practitioners point of view with lessons that last. A story about speed and regret My first brush with vendor lock in…

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