\n It was one of those late afternoon calls. The client had a press release that needed to go live before dinner. Their editor was staring at a WYSIWYG that acted like a flip phone. Every save felt like roulette. We moved the piece into Magnolia CMS, clicked through an…
Category: Marketing Technologies
Navigating the marketing technology landscape. From analytics and automation to CMS platforms and customer data, discover strategies for building and optimizing your MarTech stack.
Drupal for Communities in : Modules that Matter
Drupal for communities: modules that matter I was sitting with a neighborhood group in a coffee shop, laptops open, arguing about where to host their new community. Someone said Ning. Another said a Facebook Group. The oldest person in the room leaned in and asked a simple thing. Do we…
Why Joomla Took Off in
Make it simple enough that a volunteer can run it, and flexible enough that a pro wants to. a Joomla meetup note scribbled on a napkin Joomla took off last year. If you build sites for real people with real deadlines, you felt it. The phones rang more. Budgets loosened…
Lead Scoring and Nurture Flows in Mautic
Email lists keep growing and the spreadsheet tabs keep getting wider. This week I watched a tiny group of subscribers turn into a thread of replies that felt like a quiet sales floor. Gmail labels helped. Outlook rules did their best. Still, the handoffs were messy and the timing was…
Roller CMS in : Java Blogging with Control
Roller CMS keeps popping up every time I talk with Java folks who want a serious blog without giving up control. WordPress and Blogger are everywhere, which is great for quick starts. But if your stack is Java and you want your blog living inside your world, Apache Roller is…
JSPWiki in Practice: Small but Capable
Small tools rarely make a splash. They just show up, do the work, and keep quiet. JSPWiki in Practice sits right in that space. It is a Java wiki that feels modest at first glance, yet it carries more than enough muscle for a team that wants a shared brain…
Migrating a Small Site to Joomla: Lessons
I just moved a tiny brochure site into Joomla and lived to write about it. Four pages, one contact form, a list of services, and a blog that was really two posts from last spring. The owner wants to add content without touching HTML, maybe post news weekly, and get…
Roller versus WordPress in : When Java Makes Sense
WordPress keeps winning mindshare and shared hosting, while Apache Roller keeps winning respect inside Java shops. Both publish posts and feeds. Both can power a serious blog. The real question is simple. When does Java for a blog make sense compared to the familiar PHP route. Who should even look…
Writing Clear Servlets: Small Controllers, Big Wins
\n Big controllers feel clever until the third bug report in the same week. \n\n\n\n Small servlets are quiet and boring and they keep your weekend free. \n\n\n\n We have Rails noise on every feed and still a lot of us ship on Java Servlets every day. Tomcat 6 runs…
Integrating Mautic with CMS and CRM
Integrating Mautic with CMS and CRM. A practitioner’s take on wiring Mautic to your site and your sales stack, with lessons that do not age fast. Last night I was nursing a lukewarm coffee, Firefox and Firebug open, trying to make a signup form talk to both my blog and…