Everyone is rebuilding something right now. Sites, apps, emails, the whole content setup. The label on the box keeps changing and the stakes keep climbing. From CMS to something more We started with blog engines and moved into CMS tools that publish pages. Then came stronger web content management with…
Category: Marketing Technologies
Navigating the marketing technology landscape. From analytics and automation to CMS platforms and customer data, discover strategies for building and optimizing your MarTech stack.
Digital asset management that works
Everyone is drowning in files.Logos, photos, videos, decks, and that one final final brochure. We think a shared folder will save the day, then the folder grows three heads. People keep asking for the logo. Someone ships a banner with the wrong shade of blue and a client spots it…
Analytics for Product Teams: Questions before Dashboards
Dashboards are sugar. They taste good at standup and give you a rush in front of the team. Then the crash hits and the questions return. If you build products, the win is not a pretty chart. The win is knowing which question matters right now and making the screen…
Hippo CMS in Practice: Channels and Components
Hippo CMS has a way of making late nights bearable. Picture this. Content editors ping me because the mobile home page looks nothing like the desktop one. They swear they moved a promo into the top slot. I open the Channel Manager, switch to the mobile channel, and there it…
AEM Workflows for Real Editorial Teams
AEM workflows are sold as the safety net for content. In real newsrooms and brand teams, they can also be the bottleneck. The trick is turning the out of the box models into something editors actually use when the clock is ticking. Today’s piece is about Adobe CQ5 slash AEM…
Omniture for Large Sites: Governance Matters
Omniture for Large Sites: Governance Matters. If you run a big site and you bought Adobe SiteCatalyst because someone said it will answer everything, this is for you. The tool is powerful. The mess starts when there is no clear way to run it. At scale the biggest problem is…
Google Analytics Setup that Sticks
Google Analytics just leveled up. The new interface is rolling out, Real Time is in beta, Multi Channel Funnels just showed up in the sidebar, and a growing slice of organic keywords is now hidden behind that not provided label for signed in users. If your setup is a quick…
Squirrel My Go To Database Controller
“The best database tool is the one you actually open every day. For me that is Squirrel.” Why Squirrel stuck with me I keep a lot of tools around for data work. MySQL Workbench looks nice, psql is always there, and on the Mac side Sequel Pro is friendly. Still,…
Tagging Plans that Don’t Rot
Description: Tagging Plans that Don’t Rot: Omniture from a practitioner’s perspective with timeless lessons. Dialogue style intro “Why did our conversion rate drop after the redesign?” “Because half the new templates shipped without s.t calls and the rest are double firing event1.” “But the spreadsheet says we mapped everything to…
Attribution without Illusions
\n Attribution without Illusions: analytics from a practitioner�s perspective with lessons that do not age. \n\n\n\n The room was warm and the whiteboard already packed with arrows. Someone had written EMAIL WINS in giant letters. We had a spike in sales after the newsletter, so the story wrote itself. The…