Adobe Managed Services for AEM just landed in the real world, and my phone buzzed right as we were rolling back a cranky publish node. Midnight coffee, tired eyes, and a dispatcher cache that refused to behave. Our ops lead looked at me and said, what if someone else owned…
Category: Marketing Technologies
Navigating the marketing technology landscape. From analytics and automation to CMS platforms and customer data, discover strategies for building and optimizing your MarTech stack.
Getting Started with Mautic: Open Marketing Automation
Creation date: 2016-03-16T01:35:06 Two people and one question Marketer: My boss just asked for drip emails, scoring, and prettier landing pages without the cost of a big suite. Where do I even start? Me: Have you tried Mautic? Marketer: Another tool? Me: Not just another tool. Mautic is open source…
Metadata and search in aem assets
Someone in your team typed spring hero into AEM Assets, stared at the spinning wheel, and then shouted across the floor asking who had the final banner. That was our morning. The search box felt like a rumor. We had thousands of files, an aggressive calendar, and a creative director…
Picking a Java JCR CMS: Criteria that Matter
Which Java JCR CMS should you pick when you need real content reuse and sane authoring at scale. Is AEM worth the spend or does Magnolia or Hippo get you there with less fuss. Do you need Jahia for the DX story or are you fine with a lean stack…
Segments, Journeys, and Data Hygiene in Adobe Campaign
Adobe Campaign sits in that strange spot between marketing wish lists and real data. It can feel like a control room and a junk drawer at the same time. Today is a good day to clean it up and make it work harder. This is a practitioner’s take. Less buzzwords,…
Aem and seo field notes
I have been neck deep in Adobe Experience Manager lately and keep getting the same SEO questions. These are my field notes. Short. Opinionated. Useful when you have to ship content this week. Technical choices in AEM that bend search AEM loves tidy structure. Search does too, but it is…
The day to day of DAM
Today felt like a normal DAM day which is the whole point of having one. No drama. Just moving files from chaos to use and back again without breaking the flow of work. What a normal day in DAM looks like The morning started with a small traffic jam of…
Bringing Omniture Data to the Team Room
Every team room I visit has screens with burndown charts, Git commits, and a wall with sticky notes that always fall off after lunch. The one thing that rarely makes it to that wall is the voice of the customer in numbers. I mean the actual click paths, search terms,…
Customizing Alfresco Workflows: Practical Notes
I still remember the Friday when a simple approval stalled right before a product launch. Everyone blamed the server. The real issue was a missing property in the workflow model that the task form expected. One tiny mismatch and the whole queue froze. That night taught me this: Alfresco workflows…
Integrating Unomi with a CMS
Two coffees in, our homepage still looked the same to everyone. The brief was simple. Show a different hero to returning visitors who checked pricing last time. Our CMS could do the usual tricks and a couple of plugins promised magic, but none of that felt like a steady way…