Personalization tools are everywhere on product pages and pitch decks right now, and the questions land the same way every week: which one is worth the time, where do we start, and what will break first. The promise and what it really means Let’s level set. When people say personalization…
Category: Marketing Technologies
Navigating the marketing technology landscape. From analytics and automation to CMS platforms and customer data, discover strategies for building and optimizing your MarTech stack.
From wcms to dxp a glossary for leaders
Everyone is tossing around WCMS and DXP like they are the same thing. They are not. If you sign a contract before you sort the terms, you pay for it twice. We used to publish pages. Now we are asked to shape experiences across web, mobile apps, email, ads, and…
Intro to aem project archetypes
Problem framing If you are kicking off a fresh AEM site this month you are probably staring at a blank repo and a lot of choices. Do we start from the AEM Project Archetype or roll our own folder layout. Do we go all in with Sightly and Sling Models…
Making DAM useful for editors
Editors keep telling me the same thing. We do not want another place to babysit files. We want our stuff to show up where we write, with the right names, the right sizes, and the right rights. Perspective first, buttons later Most digital asset management tools were bought to fix…
Designing aem workflows that scale
Creation date: 2016 05 16 Story led opening Friday night at a media company. Editors are bulk dropping a new season of trailers into DAM. The DAM Update Asset model wakes up, the queue grows, and your author goes from smooth to syrup. Thumbnails crawl in. Someone tries to publish…
Aem workflows for editors
AEM workflows sound like a power move for content teams, and they can be when they are shaped for editors first. In Adobe Experience Manager, the moment you connect workflows to everyday actions like review, approval, translation, and publish, you touch the heart of how editors work. The trick is…
Adobe Campaign for Email at Scale
Adobe Campaign sits at that tricky spot where marketing dreams meet production reality. Everyone wants email at scale with real personalization, fast launches, and clean reporting. Then the calendar hits you with five promos, a site release, and a list import that showed up ten minutes before send. With GDPR…
Adobe launch makes analytics setup lighter
Adobe made analytics setup feel lighter this month. Less copy pasting of scripts across templates. Fewer late night sprints chasing missing variables. If you have lived through s_code upgrades and plugin roulette, this change feels like a breath of fresh air. With Dynamic Tag Management maturing, the Marketing Cloud ID…
Aem assets for teams
Creation date: 2016-03-23T00:57:49 A hallway full of filenames Late afternoon. Someone taped a printout to the office wall with a marker circle around a photo named final_final_OK_retouch.jpg. Our producer sighed and said the sentence that kicks off so many team cleanups. We need one place for all of this. This…
Renditions and workflows in aem assets
AEM Assets can feel magic until the moment a single image brings a publish queue to its knees.Renditions and workflows are the quiet gears behind that magic, so let’s talk about the choices that keep them smooth. If you are rolling out AEM for a large brand library or a…