What is new in AEM Content Fragments: perspective, decisions, and practical tradeoffs. Story led opening The sprint was dragging, coffee was burnt, and our launch page was still missing app copy. Design wanted the same words on web, app, and email, with small tweaks per channel. Classic fix would be…
Category: Marketing Technologies
Navigating the marketing technology landscape. From analytics and automation to CMS platforms and customer data, discover strategies for building and optimizing your MarTech stack.
From segments to people what cdp changes
From segments to people. That is the jump we are all trying to make right now. Not more audiences with names that sound like refrigerator models. Real names. Real timelines. A view that says Sofia visited twice last week, opened two emails, bought once on mobile, and is still waiting…
Handling evars cleanly in aem
Two things make AEM and Adobe Analytics sing together. A clean data story and clear rules for eVars. If you feel your reports fight you, it is usually because eVars were set in too many places with too many opinions. I keep seeing the same pattern. Teams wire eVar numbers…
Aem mobile and phonegap what worked what didnt
Everyone keeps asking the same thing. Can AEM Mobile and PhoneGap ship real apps without turning your team into a support group for build errors.Short answer. Yes, with a bunch of footnotes. I have shipped content heavy apps with Adobe Experience Manager Mobile tied to PhoneGap Cordova shells. Some parts…
Lets talk about your martech stack
Let’s talk about your martech stack. Not the pretty slide with logos. The real one. The one that runs your email, tracks your traffic, feeds your sales team, and keeps your paid media honest. A stack is not a shopping list. It is a set of bets about what your…
Turning Analytics into Action: The Weekly Review
Turning analytics into action sounds fancy on a slide. Then a Tuesday night ping arrives in Slack and your ads spend has jumped while conversions stayed flat. That was me last week. Our Halloween email landed, traffic spiked, and the PPC budget went on a joyride. We dove into Google…
Customer data platforms explained for marketers
Customer data platforms explained for marketers Every team I talk to is drowning in tools and still starving for a clean view of the customer. That is what a customer data platform promises. Less guessing. More reality. In plain words, a CDP is software that collects first party data from…
Ab testing without drama
AB testing without drama sounds like a fantasy on some teams. Product wants to ship fast. Marketing wants that win on the dashboard. Data folks keep saying the words sample size and significance while everyone checks the experiment every hour like it is a soccer match. Let’s dial it down….
Governance with aem workflows
Guardrails that move at the speed of content Teams are shipping content faster than ever, and brand rules often show up late to the party. AEM workflows can be the quiet grown up in the room. They add order without killing momentum. With AEM 6.2 in wide use right now,…
Adobe target for practical experiments
Everyone says they want smarter experiments. Very few teams get past hello world in production. Adobe Target sits in that awkward spot between promise and reality. Today I want to share the choices that actually move the needle, the ones we are making on live sites this week. If you…