Your AEM go live checklist advanced: perspective, decisions, and practical tradeoffs. It is a late night in the war room. Pizza boxes on the table. Slack popping every minute. The AEM author is quiet, the publish farm looks calm, and the CDN is primed. Ads are booked and the press…
Category: Marketing Technologies
Navigating the marketing technology landscape. From analytics and automation to CMS platforms and customer data, discover strategies for building and optimizing your MarTech stack.
Cdp pilots without chaos
Everyone wants a CDP and budgets close soon. You want a pilot that proves value without wrecking your stack or your weekend. Customer data platforms are everywhere on expo floors and pitch decks right now. Some are pure pipes. Some store everything. Some promise a golden profile. Meanwhile Safari tightens…
Apache Unomi for Profiles and Traits
Creation date: 2018-05-10T02:38:10 Let’s talk Unomi like we are at the coffee machine Me: What are we doing for a single view of people across the site, emails, and apps? Teammate: We need a brain that can store profiles, collect traits, and react in real time without renting our soul…
Experience fragments explained clearly
Experience fragments explained clearly. Perspective, decisions, and practical tradeoffs for teams who want reusable content that actually ships across web, app, email, and screens without drama. Story led opening I walked into a sprint review where marketing was asking a simple thing that never feels simple. We have this killer…
Rethinking governance in dxp programs
DXP programs usually do not fail because of the stack. They fail because of how we choose. If you want better experiences, rethink governance before you buy the next module. The timing is loud. GDPR is weeks away and the Facebook privacy mess is on every feed. Brands are stitching…
From manual rules to adaptive targeting
Manual rules feel good until the world shifts under your feet. If you are running growth, paid media, or email right now, you probably have a tangle of if statements and audience buckets that once worked and now show their age. Time to move from rules to adaptive targeting. The…
Vendor Lock-in: Accept, Avoid, or Embrace
“Every shortcut has a toll. The only question is when you pay it.” someone who shipped on Friday night Vendor lock in: Accept, Avoid, or Embrace. Cloud from a practitioners point of view with lessons that last. A story about speed and regret My first brush with vendor lock in…
From cms to experience platforms
Your CMS keeps pumping pages like a champ. Your team keeps asking for more, as if the site should behave like an app and remember every visit. That gap between what a CMS does and what people expect is the story of the year. We are moving from a world…
Targeting strategies that matter
Targeting strategies that matter Everyone wants perfect targeting right now. Platforms feel loud, budgets feel tight, and there is new talk about Safari limiting tracking. So let’s get practical about what actually moves numbers. When people say targeting, they usually mean a mix of audience filters, channel choices, and timing…
Aem and seo page speed and structure
It is past midnight in the war room and the homepage is crawling. The dispatcher looks happy. The CDN shows a perfect hit rate. Marketing is sliding a laptop across the table and PageSpeed Insights is yelling in red. We cut a new build on Adobe Experience Manager and the…