APIs are not just pipes for data anymore, they are how your brand shakes hands with people who build things. Scroll through dev Twitter tonight and you can feel it. Teams ship features that exist only through API calls, partners judge you by SDK quality, and the first hello from…
Category: Marketing Technologies
Navigating the marketing technology landscape. From analytics and automation to CMS platforms and customer data, discover strategies for building and optimizing your MarTech stack.
Personalization versus segmentation
Personalization gets all the buzz. Segmentation gets the job done. Today I want to put both on the same table and look at what is hype, what is useful, and where to place your next dollar. We are in a weird moment for marketing teams. Apple’s App Tracking Transparency has…
When to stop testing and ship
Story led opening At 1 a.m. the Slack pings were still coming in. A junior QA found a flicker on the checkout button if the network tab was throttled to slow 3G. The fix was a one line change. The sprint was already stretched. We had a paid campaign scheduled…
Target governance and guardrails
Adobe Target can move a team fast and break your site just as fast. This is a note on governance and guardrails from the trenches, while consent prompts keep popping up and product teams are itching to ship. Start with a clear idea of what governance means for Target. You…
DXP roadmaps that actually ship
Digital experience platform roadmaps get a bad reputation. Not because the idea is wrong, but because the work rarely ships on time or ships half baked. If your stack includes a DXP like Adobe Experience Manager or Sitecore, or a mix of headless CMS, commerce, search and a customer data…
When you do not need something as powerful as AEM
Some teams ask for Adobe Experience Manager on day one. Most do not need it. If you are wondering when you do not need something as powerful as AEM, keep reading. AEM just shipped 6.5 with shiny features for fragments, headless delivery, and smarter asset tools. It is a serious…
Scaling tests without slowing teams
Your test suite can grow without your team slowing down. Most teams do the opposite. They add tests and watch delivery grind. Right now a lot of teams are moving more code into containers, wiring services into Kubernetes, and cranking up automation in CI. The usual side effect shows up…
Aem and seo content and fragments
AEM and SEO always end up in the same meeting. One side wants clean URLs, rich snippets, fast pages, and control of titles and descriptions. The other side wants reuse, governance, and a sane authoring story. If you are kicking off an Adobe Experience Manager rollout or tuning a current…
Headless and headful content architectures
Our content team met in a small room with cold coffee and sticky notes. Jess wanted a new marketing site that could also feed the mobile app. Tom wanted fewer moving parts and something the editors could drive. Two notes ended up on the whiteboard. One said headless CMS. The…
Designing good experiments
Designing good experiments is not about fancy math or dashboards with too many colors. It is about choosing a clear question, making a decision in advance, and being honest about trade offs. Everyone is spinning up AB tests right now. Product teams are chasing signups, growth crews want more clicks,…