Story led opening The day starts with a ping. Slack lights up with a fresh request from sales. We need a one pager for a new segment by noon. Your editor pings you about a blog post that was promised last week. Social needs assets for Threads and for X…
Category: Marketing Technologies
Navigating the marketing technology landscape. From analytics and automation to CMS platforms and customer data, discover strategies for building and optimizing your MarTech stack.
Containers Are Commodity, Culture Is Not
Containers are commodity. Say it out loud, then breathe. We are all hauling the same Docker images through the same registries, pointing at the same clusters, and bragging about the same YAML that nobody really wants to read. Kubernetes won. ECS and Nomad are fine. GitHub Actions, CircleCI, and friends…
Content supply chain meets DAM
Content supply chain meets DAM: perspective, decisions, and practical tradeoffs. Written from the trenches of martech and content ops, while everyone is still getting used to the tidal wave of AI tools and the new normal of always on content. Creation date: 2023 07 15 00:26:07 Problem framing Teams want…
From DevOps to PlatformOps
From DevOps to PlatformOps Developers keep asking for faster shipping, while ops teams ask for safer systems; PlatformOps is the bridge that turns that push and pull into a product your company can trust. For years we treated DevOps like a toolbox and a set of playbooks, mostly about CI…
AI Pair Programming: A Friend or a Crutch?
Copilot finishes a function you barely started and it feels like wizardry. You feel faster, but are you getting sharper or just offloading the hard part. I have been pairing with an AI in VS Code for a stretch now, bouncing between GitHub Copilot and a chat window powered by…
Dealing with legacy inside a modern DXP
New year, old systems. Your modern DXP looks sleek, but it keeps bumping into that box of legacy you shoved in the closet. That box is not going away on its own, and that is fine. The goal is not to erase history. The goal is to make it pay…
Why do you buy software revenue or cost
Why do you buy software: revenue or cost. Perspective, decisions, and practical tradeoffs. You do not buy software. You buy future cash. Either more coming in or less going out. Keep that in mind while finance tightens budgets, rates go up, and every team is asked to defend each seat…
Edge Functions and the New Web Stack
The web just got closer to your users. We have been chasing speed with smarter builds, smaller bundles, and more static output, and that got us far. Then edge functions arrived, turning the CDN from a dumb cache into a smart runtime. Code runs near the visitor and shaves off…
Self service is great except when it is not
Self service sounds like magic. Click a button, spin up a dashboard, ship a landing page, connect a data source, no ticket queue needed. It is the promise behind a lot of the tools we use right now. From no code builders to product analytics to data warehouses that bill…
The Age of Composable Platforms
The monolith had a good run, but the center of gravity just moved to a world where we assemble our own stack like Lego. Call it composable platforms, call it pick and mix, call it common sense catching up with what we already do on side projects. The idea is…