Every team says they want more content. Then the files start multiplying and chaos answers first. Modern DAM governance models are how you keep the pace without losing the plot. Right now gen AI is pouring gasoline on asset creation. Adobe is pushing Firefly deeper into workflows, agencies are testing…
Category: MarTech Stack & Strategy
Building and optimizing your marketing technology stack. MACH principles, composable architecture, platform selection, and integration strategies.
Content supply chain in practice
Story led opening The day starts with a ping. Slack lights up with a fresh request from sales. We need a one pager for a new segment by noon. Your editor pings you about a blog post that was promised last week. Social needs assets for Threads and for X…
Content supply chain meets DAM
Content supply chain meets DAM: perspective, decisions, and practical tradeoffs. Written from the trenches of martech and content ops, while everyone is still getting used to the tidal wave of AI tools and the new normal of always on content. Creation date: 2023 07 15 00:26:07 Problem framing Teams want…
Why do you buy software revenue or cost
Why do you buy software: revenue or cost. Perspective, decisions, and practical tradeoffs. You do not buy software. You buy future cash. Either more coming in or less going out. Keep that in mind while finance tightens budgets, rates go up, and every team is asked to defend each seat…
Self service is great except when it is not
Self service sounds like magic. Click a button, spin up a dashboard, ship a landing page, connect a data source, no ticket queue needed. It is the promise behind a lot of the tools we use right now. From no code builders to product analytics to data warehouses that bill…
Cdp pilots without chaos
Everyone wants a CDP and budgets close soon. You want a pilot that proves value without wrecking your stack or your weekend. Customer data platforms are everywhere on expo floors and pitch decks right now. Some are pure pipes. Some store everything. Some promise a golden profile. Meanwhile Safari tightens…
From segments to people what cdp changes
From segments to people. That is the jump we are all trying to make right now. Not more audiences with names that sound like refrigerator models. Real names. Real timelines. A view that says Sofia visited twice last week, opened two emails, bought once on mobile, and is still waiting…
Lets talk about your martech stack
Let’s talk about your martech stack. Not the pretty slide with logos. The real one. The one that runs your email, tracks your traffic, feeds your sales team, and keeps your paid media honest. A stack is not a shopping list. It is a set of bets about what your…
Customer data platforms explained for marketers
Customer data platforms explained for marketers Every team I talk to is drowning in tools and still starving for a clean view of the customer. That is what a customer data platform promises. Less guessing. More reality. In plain words, a CDP is software that collects first party data from…
Reviewing personalization platforms
Personalization tools are everywhere on product pages and pitch decks right now, and the questions land the same way every week: which one is worth the time, where do we start, and what will break first. The promise and what it really means Let’s level set. When people say personalization…