Creation date: 2018-05-10T02:38:10 Let’s talk Unomi like we are at the coffee machine Me: What are we doing for a single view of people across the site, emails, and apps? Teammate: We need a brain that can store profiles, collect traits, and react in real time without renting our soul…
Category: Marketing Automation
Automating marketing processes and campaigns. Platform implementation, lead scoring, nurture flows, and understanding when self-service makes sense.
Adobe Campaign for Email at Scale
Adobe Campaign sits at that tricky spot where marketing dreams meet production reality. Everyone wants email at scale with real personalization, fast launches, and clean reporting. Then the calendar hits you with five promos, a site release, and a list import that showed up ten minutes before send. With GDPR…
Getting Started with Mautic: Open Marketing Automation
Creation date: 2016-03-16T01:35:06 Two people and one question Marketer: My boss just asked for drip emails, scoring, and prettier landing pages without the cost of a big suite. Where do I even start? Me: Have you tried Mautic? Marketer: Another tool? Me: Not just another tool. Mautic is open source…
Segments, Journeys, and Data Hygiene in Adobe Campaign
Adobe Campaign sits in that strange spot between marketing wish lists and real data. It can feel like a control room and a junk drawer at the same time. Today is a good day to clean it up and make it work harder. This is a practitioner’s take. Less buzzwords,…
Lead Scoring and Nurture Flows in Mautic
Email lists keep growing and the spreadsheet tabs keep getting wider. This week I watched a tiny group of subscribers turn into a thread of replies that felt like a quiet sales floor. Gmail labels helped. Outlook rules did their best. Still, the handoffs were messy and the timing was…
Integrating Mautic with CMS and CRM
Integrating Mautic with CMS and CRM. A practitioner’s take on wiring Mautic to your site and your sales stack, with lessons that do not age fast. Last night I was nursing a lukewarm coffee, Firefox and Firebug open, trying to make a signup form talk to both my blog and…