Everyone wants a CDP and budgets close soon. You want a pilot that proves value without wrecking your stack or your weekend. Customer data platforms are everywhere on expo floors and pitch decks right now. Some are pure pipes. Some store everything. Some promise a golden profile. Meanwhile Safari tightens…
Category: Customer Data Platforms
Unifying customer data for better experiences. CDP strategy, data unification, customer 360 approaches, and privacy considerations.
Apache Unomi for Profiles and Traits
Creation date: 2018-05-10T02:38:10 Let’s talk Unomi like we are at the coffee machine Me: What are we doing for a single view of people across the site, emails, and apps? Teammate: We need a brain that can store profiles, collect traits, and react in real time without renting our soul…
From segments to people what cdp changes
From segments to people. That is the jump we are all trying to make right now. Not more audiences with names that sound like refrigerator models. Real names. Real timelines. A view that says Sofia visited twice last week, opened two emails, bought once on mobile, and is still waiting…
Customer data platforms explained for marketers
Customer data platforms explained for marketers Every team I talk to is drowning in tools and still starving for a clean view of the customer. That is what a customer data platform promises. Less guessing. More reality. In plain words, a CDP is software that collects first party data from…