Skip to content
CMO & CTO
CMO & CTO

Closing the Bridge Between Marketing and Technology, By Luis Fernandez

  • Digital Experience
    • Experience Strategy
    • Experience-Driven Commerce
    • Multi-Channel Experience
    • Personalization & Targeting
    • SEO & Performance
    • User Journey & Behavior
  • Marketing Technologies
    • Analytics & Measurement
    • Content Management Systems
    • Customer Data Platforms
    • Digital Asset Management
    • Marketing Automation
    • MarTech Stack & Strategy
    • Technology Buying & ROI
  • Software Engineering
    • Software Engineering
    • Software Architecture
    • General Software
    • Development Practices
    • Productivity & Workflow
    • Code
    • Engineering Management
    • Business of Software
    • Code
    • Digital Transformation
    • Systems Thinking
    • Technical Implementation
  • About
CMO & CTO

Closing the Bridge Between Marketing and Technology, By Luis Fernandez

Category: Content Management Systems

The evolution from CMS to DXP. Headless vs. headful architectures, AEM, platform comparisons, and choosing the right content management approach.

Digital asset management that works

Posted on October 17, 2014 By Luis Fernandez

Everyone is drowning in files.Logos, photos, videos, decks, and that one final final brochure. We think a shared folder will save the day, then the folder grows three heads. People keep asking for the logo. Someone ships a banner with the wrong shade of blue and a client spots it…

Read more

Hippo CMS in Practice: Channels and Components

Posted on October 25, 2013 By Luis Fernandez

Hippo CMS has a way of making late nights bearable. Picture this. Content editors ping me because the mobile home page looks nothing like the desktop one. They swear they moved a promo into the top slot. I open the Channel Manager, switch to the mobile channel, and there it…

Read more

AEM Workflows for Real Editorial Teams

Posted on September 17, 2013 By Luis Fernandez

AEM workflows are sold as the safety net for content. In real newsrooms and brand teams, they can also be the bottleneck. The trick is turning the out of the box models into something editors actually use when the clock is ticking. Today’s piece is about Adobe CQ5 slash AEM…

Read more

Squirrel My Go To Database Controller

Posted on October 25, 2011 By Luis Fernandez

“The best database tool is the one you actually open every day. For me that is Squirrel.” Why Squirrel stuck with me I keep a lot of tools around for data work. MySQL Workbench looks nice, psql is always there, and on the Mac side Sequel Pro is friendly. Still,…

Read more

Magnolia CMS: Light Modules and Editorial Flow

Posted on February 5, 2010October 17, 2025 By Luis Fernandez

\n It was one of those late afternoon calls. The client had a press release that needed to go live before dinner. Their editor was staring at a WYSIWYG that acted like a flip phone. Every save felt like roulette. We moved the piece into Magnolia CMS, clicked through an…

Read more

Drupal for Communities in : Modules that Matter

Posted on January 13, 2010 By Luis Fernandez

Drupal for communities: modules that matter I was sitting with a neighborhood group in a coffee shop, laptops open, arguing about where to host their new community. Someone said Ning. Another said a Facebook Group. The oldest person in the room leaned in and asked a simple thing. Do we…

Read more

Why Joomla Took Off in

Posted on April 17, 2009 By Luis Fernandez

Make it simple enough that a volunteer can run it, and flexible enough that a pro wants to. a Joomla meetup note scribbled on a napkin Joomla took off last year. If you build sites for real people with real deadlines, you felt it. The phones rang more. Budgets loosened…

Read more

Roller CMS in : Java Blogging with Control

Posted on July 14, 2008 By Luis Fernandez

Roller CMS keeps popping up every time I talk with Java folks who want a serious blog without giving up control. WordPress and Blogger are everywhere, which is great for quick starts. But if your stack is Java and you want your blog living inside your world, Apache Roller is…

Read more

JSPWiki in Practice: Small but Capable

Posted on January 16, 2008 By Luis Fernandez

Small tools rarely make a splash. They just show up, do the work, and keep quiet. JSPWiki in Practice sits right in that space. It is a Java wiki that feels modest at first glance, yet it carries more than enough muscle for a team that wants a shared brain…

Read more

Migrating a Small Site to Joomla: Lessons

Posted on September 10, 2007 By Luis Fernandez

I just moved a tiny brochure site into Joomla and lived to write about it. Four pages, one contact form, a list of services, and a blog that was really two posts from last spring. The owner wants to add content without touching HTML, maybe post news weekly, and get…

Read more
  • Previous
  • 1
  • …
  • 3
  • 4
  • 5
  • Next
  • Digital Experience (94)
    • Experience Strategy (19)
    • Experience-Driven Commerce (5)
    • Multi-Channel Experience (9)
    • Personalization & Targeting (21)
    • SEO & Performance (10)
  • Marketing Technologies (92)
    • Analytics & Measurement (14)
    • Content Management Systems (45)
    • Customer Data Platforms (4)
    • Digital Asset Management (8)
    • Marketing Automation (6)
    • MarTech Stack & Strategy (10)
    • Technology Buying & ROI (3)
  • Software Engineering (310)
    • Business of Software (20)
    • Code (30)
    • Development Practices (52)
    • Digital Transformation (21)
    • Engineering Management (25)
    • General Software (82)
    • Productivity & Workflow (30)
    • Software Architecture (85)
    • Technical Implementation (23)
  • 2025 (12)
  • 2024 (8)
  • 2023 (18)
  • 2022 (13)
  • 2021 (3)
  • 2020 (8)
  • 2019 (8)
  • 2018 (23)
  • 2017 (17)
  • 2016 (40)
  • 2015 (37)
  • 2014 (25)
  • 2013 (28)
  • 2012 (24)
  • 2011 (30)
  • 2010 (42)
  • 2009 (25)
  • 2008 (13)
  • 2007 (33)
  • 2006 (26)

Ab Testing Adobe Adobe Analytics Adobe Target AEM agile-methodologies Analytics architecture-patterns CDP CMS coding-practices content-marketing Content Supply Chain Conversion Optimization Core Web Vitals customer-education Customer Data Platform Customer Experience Customer Journey DAM Data Layer Data Unification documentation DXP Individualization java Martech metrics mobile-development Mobile First Multichannel Omnichannel Personalization product-strategy project-management Responsive Design Search Engine Optimization Segmentation seo spring Targeting Tracking user-experience User Journey web-development

©2025 CMO & CTO | WordPress Theme by SuperbThemes