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Closing the Bridge Between Marketing and Technology, By Luis Fernandez

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CMO & CTO

Closing the Bridge Between Marketing and Technology, By Luis Fernandez

Category: Content Management Systems

The evolution from CMS to DXP. Headless vs. headful architectures, AEM, platform comparisons, and choosing the right content management approach.

Aem assets for teams

Posted on March 23, 2016 By Luis Fernandez

Creation date: 2016-03-23T00:57:49 A hallway full of filenames Late afternoon. Someone taped a printout to the office wall with a marker circle around a photo named final_final_OK_retouch.jpg. Our producer sighed and said the sentence that kicks off so many team cleanups. We need one place for all of this. This…

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Renditions and workflows in aem assets

Posted on March 22, 2016 By Luis Fernandez

AEM Assets can feel magic until the moment a single image brings a publish queue to its knees.Renditions and workflows are the quiet gears behind that magic, so let’s talk about the choices that keep them smooth. If you are rolling out AEM for a large brand library or a…

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Adobe managed services for aem arrives

Posted on March 17, 2016 By Luis Fernandez

Adobe Managed Services for AEM just landed in the real world, and my phone buzzed right as we were rolling back a cranky publish node. Midnight coffee, tired eyes, and a dispatcher cache that refused to behave. Our ops lead looked at me and said, what if someone else owned…

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Metadata and search in aem assets

Posted on March 15, 2016 By Luis Fernandez

Someone in your team typed spring hero into AEM Assets, stared at the spinning wheel, and then shouted across the floor asking who had the final banner. That was our morning. The search box felt like a rumor. We had thousands of files, an aggressive calendar, and a creative director…

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Picking a Java JCR CMS: Criteria that Matter

Posted on February 20, 2016 By Luis Fernandez

Which Java JCR CMS should you pick when you need real content reuse and sane authoring at scale. Is AEM worth the spend or does Magnolia or Hippo get you there with less fuss. Do you need Jahia for the DX story or are you fine with a lean stack…

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Aem and seo field notes

Posted on November 9, 2015 By Luis Fernandez

I have been neck deep in Adobe Experience Manager lately and keep getting the same SEO questions. These are my field notes. Short. Opinionated. Useful when you have to ship content this week. Technical choices in AEM that bend search AEM loves tidy structure. Search does too, but it is…

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The day to day of DAM

Posted on September 18, 2015 By Luis Fernandez

Today felt like a normal DAM day which is the whole point of having one. No drama. Just moving files from chaos to use and back again without breaking the flow of work. What a normal day in DAM looks like The morning started with a small traffic jam of…

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Customizing Alfresco Workflows: Practical Notes

Posted on June 24, 2015 By Luis Fernandez

I still remember the Friday when a simple approval stalled right before a product launch. Everyone blamed the server. The real issue was a missing property in the workflow model that the task form expected. One tiny mismatch and the whole queue froze. That night taught me this: Alfresco workflows…

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Integrating Unomi with a CMS

Posted on June 12, 2015 By Luis Fernandez

Two coffees in, our homepage still looked the same to everyone. The brief was simple. Show a different hero to returning visitors who checked pricing last time. Our CMS could do the usual tricks and a couple of plugins promised magic, but none of that felt like a steady way…

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The evolution of content platforms

Posted on February 27, 2015 By Luis Fernandez

Everyone is rebuilding something right now. Sites, apps, emails, the whole content setup. The label on the box keeps changing and the stakes keep climbing. From CMS to something more We started with blog engines and moved into CMS tools that publish pages. Then came stronger web content management with…

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