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Closing the Bridge Between Marketing and Technology, By Luis Fernandez

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CMO & CTO

Closing the Bridge Between Marketing and Technology, By Luis Fernandez

Category: Content Management Systems

The evolution from CMS to DXP. Headless vs. headful architectures, AEM, platform comparisons, and choosing the right content management approach.

Aem and seo page speed and structure

Posted on August 15, 2017 By Luis Fernandez

It is past midnight in the war room and the homepage is crawling. The dispatcher looks happy. The CDN shows a perfect hit rate. Marketing is sliding a laptop across the table and PageSpeed Insights is yelling in red. We cut a new build on Adobe Experience Manager and the…

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Whats new in aem content fragments

Posted on April 18, 2017 By Luis Fernandez

What is new in AEM Content Fragments: perspective, decisions, and practical tradeoffs. Story led opening The sprint was dragging, coffee was burnt, and our launch page was still missing app copy. Design wanted the same words on web, app, and email, with small tweaks per channel. Classic fix would be…

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Handling evars cleanly in aem

Posted on February 1, 2017 By Luis Fernandez

Two things make AEM and Adobe Analytics sing together. A clean data story and clear rules for eVars. If you feel your reports fight you, it is usually because eVars were set in too many places with too many opinions. I keep seeing the same pattern. Teams wire eVar numbers…

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Aem mobile and phonegap what worked what didnt

Posted on November 26, 2016 By Luis Fernandez

Everyone keeps asking the same thing. Can AEM Mobile and PhoneGap ship real apps without turning your team into a support group for build errors.Short answer. Yes, with a bunch of footnotes. I have shipped content heavy apps with Adobe Experience Manager Mobile tied to PhoneGap Cordova shells. Some parts…

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Governance with aem workflows

Posted on August 26, 2016 By Luis Fernandez

Guardrails that move at the speed of content Teams are shipping content faster than ever, and brand rules often show up late to the party. AEM workflows can be the quiet grown up in the room. They add order without killing momentum. With AEM 6.2 in wide use right now,…

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From wcms to dxp a glossary for leaders

Posted on July 11, 2016 By Luis Fernandez

Everyone is tossing around WCMS and DXP like they are the same thing. They are not. If you sign a contract before you sort the terms, you pay for it twice. We used to publish pages. Now we are asked to shape experiences across web, mobile apps, email, ads, and…

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Intro to aem project archetypes

Posted on July 9, 2016 By Luis Fernandez

Problem framing If you are kicking off a fresh AEM site this month you are probably staring at a blank repo and a lot of choices. Do we start from the AEM Project Archetype or roll our own folder layout. Do we go all in with Sightly and Sling Models…

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Making DAM useful for editors

Posted on May 18, 2016 By Luis Fernandez

Editors keep telling me the same thing. We do not want another place to babysit files. We want our stuff to show up where we write, with the right names, the right sizes, and the right rights. Perspective first, buttons later Most digital asset management tools were bought to fix…

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Designing aem workflows that scale

Posted on May 16, 2016 By Luis Fernandez

Creation date: 2016 05 16 Story led opening Friday night at a media company. Editors are bulk dropping a new season of trailers into DAM. The DAM Update Asset model wakes up, the queue grows, and your author goes from smooth to syrup. Thumbnails crawl in. Someone tries to publish…

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Aem workflows for editors

Posted on April 17, 2016 By Luis Fernandez

AEM workflows sound like a power move for content teams, and they can be when they are shaped for editors first. In Adobe Experience Manager, the moment you connect workflows to everyday actions like review, approval, translation, and publish, you touch the heart of how editors work. The trick is…

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