Story led opening The day starts with a ping. Slack lights up with a fresh request from sales. We need a one pager for a new segment by noon. Your editor pings you about a blog post that was promised last week. Social needs assets for Threads and for X…
Category: Content Management Systems
The evolution from CMS to DXP. Headless vs. headful architectures, AEM, platform comparisons, and choosing the right content management approach.
Dealing with legacy inside a modern DXP
New year, old systems. Your modern DXP looks sleek, but it keeps bumping into that box of legacy you shoved in the closet. That box is not going away on its own, and that is fine. The goal is not to erase history. The goal is to make it pay…
DXP roadmaps that actually ship
Digital experience platform roadmaps get a bad reputation. Not because the idea is wrong, but because the work rarely ships on time or ships half baked. If your stack includes a DXP like Adobe Experience Manager or Sitecore, or a mix of headless CMS, commerce, search and a customer data…
When you do not need something as powerful as AEM
Some teams ask for Adobe Experience Manager on day one. Most do not need it. If you are wondering when you do not need something as powerful as AEM, keep reading. AEM just shipped 6.5 with shiny features for fragments, headless delivery, and smarter asset tools. It is a serious…
Aem and seo content and fragments
AEM and SEO always end up in the same meeting. One side wants clean URLs, rich snippets, fast pages, and control of titles and descriptions. The other side wants reuse, governance, and a sane authoring story. If you are kicking off an Adobe Experience Manager rollout or tuning a current…
Headless and headful content architectures
Our content team met in a small room with cold coffee and sticky notes. Jess wanted a new marketing site that could also feed the mobile app. Tom wanted fewer moving parts and something the editors could drive. Two notes ended up on the whiteboard. One said headless CMS. The…
Your AEM go live checklist advanced
Your AEM go live checklist advanced: perspective, decisions, and practical tradeoffs. It is a late night in the war room. Pizza boxes on the table. Slack popping every minute. The AEM author is quiet, the publish farm looks calm, and the CDN is primed. Ads are booked and the press…
Experience fragments explained clearly
Experience fragments explained clearly. Perspective, decisions, and practical tradeoffs for teams who want reusable content that actually ships across web, app, email, and screens without drama. Story led opening I walked into a sprint review where marketing was asking a simple thing that never feels simple. We have this killer…
Rethinking governance in dxp programs
DXP programs usually do not fail because of the stack. They fail because of how we choose. If you want better experiences, rethink governance before you buy the next module. The timing is loud. GDPR is weeks away and the Facebook privacy mess is on every feed. Brands are stitching…
From cms to experience platforms
Your CMS keeps pumping pages like a champ. Your team keeps asking for more, as if the site should behave like an app and remember every visit. That gap between what a CMS does and what people expect is the story of the year. We are moving from a world…