Creative ops just found a new name in practice: the content supply chain that stitches together people, models, and machines. Most teams already feel it. Campaigns move like a factory. Brief goes in. Variants come out. What changed is the glue. Automation handles briefs, metadata tags work at creation, and…
Category: Marketing Technologies
Navigating the marketing technology landscape. From analytics and automation to CMS platforms and customer data, discover strategies for building and optimizing your MarTech stack.
Experience Ops: Where Creative Meets Platform
Every team I meet hits the same wall. Marketing wants speed and bold ideas. Design wants quality and consistency. Engineering guards the platform so the site does not fall over on launch day. We trade favors and accept the bill later. One campaign gets speed at the cost of messy…
Composable Doesn’t Mean Easy
The pitch for composable is easy to love. Pick the best tool for each job, wire them with clean APIs, and swap parts as your needs change. A headless CMS here, a search service there, a cart that does not fight your promo calendar, and a data layer that feeds…
APIs Are the New UX
APIs are the new UX The new UX is not on a screen. It sits on a port and it speaks JSON. APIs are the experience layer now. When a feed loads fast, when a payment clears without drama, when your car app knows the right route, that is an…
The Human Touch in Automated Workflows
Picture your favorite teammate. The one who ships at 3 a.m., never complains, and still asks for context before pushing to prod. That is how people talk about automation and AI right now, and yet the real ones we run in our stacks do not ask nearly enough questions. They…
When Engineers Join Growth Teams
When engineers join growth teams, the roadmap stops feeling like a wish list and starts acting like a control panel. A growth squad that blends product and marketing moves faster than any weekly meeting between two separate orgs, because you can ship ideas the same day you think them. The…
From testing to learning cultures
From testing to learning cultures: perspective, decisions, and practical tradeoffs. Story led opening Last month a growth team I know ran a clean split test on the sign up flow. New copy, fewer fields, one shiny progress bar. The numbers came in flat. A small lift in click through, a…
Segmentation strategies that actually convert
Segmentation that converts is not about slicing everything. It is about picking a few cuts that move money now, then adding more only when the first ones pay for themselves. What actually works now Third party cookies are fading, Chrome is shuffling the deck, Mail Privacy Protection muddied email opens…
Modern DAM governance models
Every team says they want more content. Then the files start multiplying and chaos answers first. Modern DAM governance models are how you keep the pace without losing the plot. Right now gen AI is pouring gasoline on asset creation. Adobe is pushing Firefly deeper into workflows, agencies are testing…
From Repos to Knowledge Systems
Git is not only a box for code. It is a living knowledge system hiding in plain sight. That sounds grand, yet the proof is in our day to day. The week is full of code freezes, wrap up demos, and retro notes. We just watched the shuffle of AI…