AEM and SEO always end up in the same meeting. One side wants clean URLs, rich snippets, fast pages, and control of titles and descriptions. The other side wants reuse, governance, and a sane authoring story. If you are kicking off an Adobe Experience Manager rollout or tuning a current…
Category: SEO & Performance
Technical SEO, performance optimization, and go-live best practices. Making your digital experiences fast, discoverable, and conversion-ready.
Your AEM go live checklist advanced
Your AEM go live checklist advanced: perspective, decisions, and practical tradeoffs. It is a late night in the war room. Pizza boxes on the table. Slack popping every minute. The AEM author is quiet, the publish farm looks calm, and the CDN is primed. Ads are booked and the press…
Aem and seo page speed and structure
It is past midnight in the war room and the homepage is crawling. The dispatcher looks happy. The CDN shows a perfect hit rate. Marketing is sliding a laptop across the table and PageSpeed Insights is yelling in red. We cut a new build on Adobe Experience Manager and the…
Responsive versus adaptive a practical view
Responsive versus adaptive has been a buzzy debate for years, and it flares up each time a redesign hits the roadmap. Phones keep growing and shrinking, tablets refuse to go away, and big screens are now everywhere. With CSS Grid shipping in modern browsers, AMP sitting in search news carousels,…
Aem and seo field notes
I have been neck deep in Adobe Experience Manager lately and keep getting the same SEO questions. These are my field notes. Short. Opinionated. Useful when you have to ship content this week. Technical choices in AEM that bend search AEM loves tidy structure. Search does too, but it is…
Mobile is driving more traffic now
Mobile is driving more traffic now Your analytics just flipped. Phones are showing up first, desktops second, and the gap grows a bit more every week. The signals have been piling up for months. Google said that in several large markets there are more searches on mobile than desktop. The…
The responsive approach that scales
Description: The responsive approach that scales, perspective, decisions, and practical tradeoffs. Story first, pixels later Last week I sat in a room with a product lead, a designer, two engineers, and a marketer who knows their way around spreadsheets and ad tags. The brief sounded simple. Our homepage needs to…
Mobile site or responsive the editorial tradeoffs
Everyone is asking the same thing right now. Do we ship a separate mobile site or go all in on responsive? That question is not just for the design crew. It hits the newsroom and the business side every single day. Why this debate is loud right now Search is…
Should you run a dedicated mobile site the aem view
Your traffic is already mostly on phones. The surprise is not mobile itself but how quickly it is changing what we ship. So do you spin up a dedicated mobile site or go one site for every screen. Here is the AEM view from the trenches. Google just rolled out…
Migrating Physical to Virtual: A Checklist
Migrating Physical to Virtual: A Checklist Context for today. VMware just pushed out vSphere and made thin disks and VMXNET3 feel normal. Microsoft is lining up Hyper V with live migration in the next wave. Citrix turned XenServer free. Your racks are still full of 2U boxes, support contracts are…