Manual rules feel good until the world shifts under your feet. If you are running growth, paid media, or email right now, you probably have a tangle of if statements and audience buckets that once worked and now show their age. Time to move from rules to adaptive targeting. The…
Category: Personalization & Targeting
Delivering personalized experiences at scale. Strategies for segmentation, A/B testing, individualization, and understanding the trade-offs of personalization vs. broad targeting.
Personalization strategies that scale
Personalization strategies that scale can feel like a riddle. You have data, channels, and tools. You also have pressure to make the next campaign feel human. This week Apple rolled out that new edge to edge phone and Face ID on stage, which quietly raises the bar for what people…
Targeting strategies that matter
Targeting strategies that matter Everyone wants perfect targeting right now. Platforms feel loud, budgets feel tight, and there is new talk about Safari limiting tracking. So let’s get practical about what actually moves numbers. When people say targeting, they usually mean a mix of audience filters, channel choices, and timing…
Signals not guesses the right kind of targeting
Signals not guesses the right kind of targeting The coffee was already cold when we realized we were aiming at shadows. A small ecommerce team, two laptops, a whiteboard covered in buyer personas that felt like we cribbed them from a brochure. We had spent real money on broad interests…
Personalization that respects intent
Personalization is powerful until it gets creepy. Respecting intent is where the wins live. We are all racing to tailor content, offers, and messages. Google just pushed Assistant into phones, Salesforce rolled out Einstein, and every martech deck whispers machine learning like a magic word. The temptation is to personalize…
Adobe target for practical experiments
Everyone says they want smarter experiments. Very few teams get past hello world in production. Adobe Target sits in that awkward spot between promise and reality. Today I want to share the choices that actually move the needle, the ones we are making on live sites this week. If you…
Reviewing personalization platforms
Personalization tools are everywhere on product pages and pitch decks right now, and the questions land the same way every week: which one is worth the time, where do we start, and what will break first. The promise and what it really means Let’s level set. When people say personalization…
Personalization is older than you think
Personalization is older than you think. Not the buzzwords, not the dashboards, but the simple act of showing the right thing to the right person at a moment that matters. We chase new tools, and there are plenty right now, from recommendation engines to remarketing to fancy email triggers. But…
Segments, Journeys, and Data Hygiene in Adobe Campaign
Adobe Campaign sits in that strange spot between marketing wish lists and real data. It can feel like a control room and a junk drawer at the same time. Today is a good day to clean it up and make it work harder. This is a practitioner’s take. Less buzzwords,…
Bloomreach and Search: Personalization Foundations
Personalization starts with search. Not banners. Not popups. The box where people type what they want is the best intent signal you get. If we get that right, the rest of the page starts to make sense. BloomReach sits right on that intent. It watches behavior, reshapes queries, and suggests…