Personalization is older than you think. Not the buzzwords, not the dashboards, but the simple act of showing the right thing to the right person at a moment that matters. We chase new tools, and there are plenty right now, from recommendation engines to remarketing to fancy email triggers. But…
Category: Digital Experience
Creating exceptional digital experiences across channels. Covering personalization, commerce, multi-channel strategies, SEO, and user journey optimization to deliver experiences that engage and convert.
What is phonegap a practical intro
What is PhoneGap and when should you pick it for your next mobile app. If you write HTML CSS and JavaScript all day and want to ship to the App Store and Google Play without learning Swift or Java from scratch, this guide gives a grounded view. Real tradeoffs. Real…
Segments, Journeys, and Data Hygiene in Adobe Campaign
Adobe Campaign sits in that strange spot between marketing wish lists and real data. It can feel like a control room and a junk drawer at the same time. Today is a good day to clean it up and make it work harder. This is a practitioner’s take. Less buzzwords,…
Aem and seo field notes
I have been neck deep in Adobe Experience Manager lately and keep getting the same SEO questions. These are my field notes. Short. Opinionated. Useful when you have to ship content this week. Technical choices in AEM that bend search AEM loves tidy structure. Search does too, but it is…
Mobile is driving more traffic now
Mobile is driving more traffic now Your analytics just flipped. Phones are showing up first, desktops second, and the gap grows a bit more every week. The signals have been piling up for months. Google said that in several large markets there are more searches on mobile than desktop. The…
Bloomreach and Search: Personalization Foundations
Personalization starts with search. Not banners. Not popups. The box where people type what they want is the best intent signal you get. If we get that right, the rest of the page starts to make sense. BloomReach sits right on that intent. It watches behavior, reshapes queries, and suggests…
The responsive approach that scales
Description: The responsive approach that scales, perspective, decisions, and practical tradeoffs. Story first, pixels later Last week I sat in a room with a product lead, a designer, two engineers, and a marketer who knows their way around spreadsheets and ad tags. The brief sounded simple. Our homepage needs to…
Mobile site or responsive the editorial tradeoffs
Everyone is asking the same thing right now. Do we ship a separate mobile site or go all in on responsive? That question is not just for the design crew. It hits the newsroom and the business side every single day. Why this debate is loud right now Search is…
Target and AEM: Personalization that Behaves
Target and AEM: Personalization that Behaves. AEM CQ from a practitioner’s perspective with timeless lessons. Real talk on Adobe Target with AEM, what works, what bites, and how to keep your pages calm while they adapt to each visitor. Dialogue: the marketer, the developer, and the page that keeps flickering…
Should you run a dedicated mobile site the aem view
Your traffic is already mostly on phones. The surprise is not mobile itself but how quickly it is changing what we ship. So do you spin up a dedicated mobile site or go one site for every screen. Here is the AEM view from the trenches. Google just rolled out…